Head of Paid Ads – Performance Marketing Lead, TikTok Ads

Job not on LinkedIn

🔥 1 minute ago

🇪🇺 Europe – Remote

💵 €50k - €100k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 20%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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HumanIT Digital Consulting

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2020

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

HumanIT Digital Consulting is a human-centered digital consulting and talent services firm that helps organizations find, onboard and grow people while delivering digital transformation and IT-related consulting. The company emphasizes people-first values and offers services to both jobseekers and hiring companies across offices in Portugal and Switzerland. HumanIT positions itself as a partner for businesses seeking human talent and for professionals seeking career opportunities in digital and IT roles.

📋 Description

• Own and optimise paid user acquisition for a consumer subscription app across international markets • Scale acquisition and guide creative testing • Use CAC, ROAS and LTV to allocate budgets and make campaign decisions • Manage TikTok Ads as a core paid acquisition channel • Work across Meta Ads, Google Ads/UAC and Apple Search Ads • Brief, test and iterate UGC advertising with designers or creative teams • Build reporting and independently extract actionable insights using spreadsheets, SQL and/or dashboards • Use tools such as Mixpanel, Customer.io or PostHog • Collaborate with an international team on a fast-growing AI-powered EdTech learning platform used by more than 1.5 million students worldwide

🎯 Requirements

• 4+ years of hands-on performance marketing experience, primarily in paid user acquisition for consumer/mobile apps • Proven experience personally managing paid advertising budgets above $100,000 per month • Strong hands-on TikTok Ads experience, including at least $50,000 per month in TikTok advertising investment • Experience with a consumer subscription app outside ecommerce, gaming and fintech • Experience developing, briefing, testing and optimising UGC-format advertising • Proven ownership of CAC, ROAS and LTV, with budget allocation decisions based on these metrics • Strong analytical skills and ability to build reporting and extract insights independently using spreadsheets, SQL and/or dashboards • Experience collaborating with designers or creative teams and using performance data to guide creative iterations • Familiarity with Mixpanel, Customer.io or PostHog • Comfort working across international markets and currencies • Hands-on, autonomous and pragmatic approach suited to a fast-moving startup • English C1 or equivalent professional fluency for daily collaboration with an international team • Currently based in Europe and available to start within two months • Lisbon preferred; Western or continental Europe preferred • Additional deep channel expertise in Meta Ads, Google Ads/UAC and/or Apple Search Ads preferred • Creative localisation experience across international audiences preferred • EdTech or learning-product experience preferred • B2B or demand-generation paid-channel experience, including LinkedIn Ads and Google Ads for lead generation, preferred

🏖️ Benefits

• Stock options, subject to applicable terms • Fully remote work within Europe • No mandatory office attendance has been specified