Ecommerce Paid Media Manager

🔥 30 minutes ago

🇪🇺 Europe – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

📈 Performance Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Veta Virtual

WebsiteLinkedInAll Job Openings

11 - 50 employees

💼 Consulting

⚖️ Legal

🏥 Healthcare

Consulting • Legal • Healthcare

Veta Virtual is a company specializing in virtual receptionist and virtual assistant services. They provide a range of services including phone answering, inbound and outbound call management, appointment scheduling, and call overflow handling. Their services are designed to convert callers into clients by delivering personalized experiences through dedicated live receptionists. Veta Virtual works across various industries, including legal, accounting, and medical, helping businesses maintain a professional image, improve customer service, and free up internal resources. The company emphasizes human interaction with 100% real human receptionists who integrate seamlessly with existing phone providers, offering a cost-effective solution compared to hiring full-time staff.

📋 Description

• Plan, launch, and optimize full-funnel paid campaigns across Meta (Facebook and Instagram) and Google Ads • Cover prospecting, retargeting, and retention campaigns • Manage significant ad budgets, including bidding strategy, audience segmentation, and creative testing • Track and reconcile performance across in-store and online sales channels • Build an accurate omnichannel view of return on ad spend • Own paid media reporting using Triple Whale, Northbeam, or a comparable platform • Translate performance data into clear recommendations • Evaluate and improve the brand’s attribution process • Close gaps between ad platform data, attribution tooling, and actual sales • Brief and collaborate on creative and campaign assets • Use Canva to produce or direct design mockups as needed • Monitor competitor activity, platform updates, and industry trends • Deliver weekly and monthly performance reporting with takeaways and next steps for leadership • Own end-to-end email and SMS strategy in Klaviyo • Plan calendars through execution and analysis • Build, maintain, and optimize automated flows, including welcome, abandoned cart, post-purchase, replenishment, win-back, and VIP or loyalty journeys • Develop segmentation based on customer behavior, purchase history, and lifecycle stage • Plan and execute campaign calendars aligned with promotions, product launches, and seasonal moments • Test subject lines, send times, content, and offers • Align messaging and offers with paid media campaigns for a consistent full-funnel customer experience • Report on lifecycle metrics including open rate, click-through rate, list growth, and attributed revenue

🎯 Requirements

• Approximately 8 to 10 years of overall marketing and advertising experience • Minimum of 5 years of direct, hands-on ecommerce experience • Direct, hands-on experience managing a Meta Ads account with an annual budget of $1,000,000 or more personally planned and managed • Google Ads experience in addition to Meta • Demonstrated ownership of full funnel performance from prospecting through conversion and retention • Strong command of attribution, reporting, and ongoing optimization • Experience assessing and improving attribution accuracy • Direct experience with Triple Whale, Northbeam, or a similar full funnel attribution and analytics platform • Required hands-on experience owning email and SMS marketing in Klaviyo, including flow building, segmentation, and campaign execution • Proven experience managing full funnel marketing for an ecommerce brand, ideally with online and physical retail sales • Working knowledge of blending in-store and online data into a single performance view • Comfort using Canva to produce or direct creative assets • Comfort using Shopify or a comparable ecommerce platform • Strong analytical skills and ability to pull, interpret, and present cross-platform performance data • Excellent written and verbal communication skills • Confidence presenting results directly to client stakeholders • Bonus: experience in luxury, jewelry, or another high-consideration retail category

🏖️ Benefits

• Competitive base compensation + significant performance-based pay • 15 paid vacation days per year • All U.S. national holidays • 100% remote — work from anywhere in LATAM or Europe • Professional home setup • High visibility, full funnel role with direct impact on marketing budget • Collaborative, high trust culture • Expertise and ownership valued from day one