Business Development Representative

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4 days ago

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Included Health

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SaaS • B2B • HR Tech

Included Health is a healthcare technology company that delivers personalized, employer- and health-plan-focused primary, urgent, and behavioral health care through a single app and a network of virtual and in-person services. It blends AI-driven tools and human care teams to provide 24/7 care coordination, billing and claims advocacy, second opinions from leading specialists, and mental-health support, with the goal of lowering employer healthcare costs and improving member experience and inclusivity.

1001 - 5000 employees

☁️ SaaS

🤝 B2B

👥 HR Tech

📋 Description

• Inbound Lead Qualification: follow-up on inbound inquiries and high-quality leads from marketing campaigns with the goal of securing an initial discovery meeting with a prospect • Outbound Lead Generation: Use marketing sequences to implement multi-channel outreach campaigns (email, phone calls, LinkedIn messages, video messages) to engage prospects. • Prospecting: Identify and research target accounts and contacts using various tools (e.g., CRM, LinkedIn Sales Navigator, industry databases, company websites) independently and in partnership with the RVPs and CSRs as part of broader Account-Based Marketing (ABM) approach. • Lead Qualification: Use established qualification frameworks (e.g., BANT) to assess lead quality and readiness for sales engagement. • Schedule & Hand-off: Schedule qualified meetings/demos for Sales RVPs. Provide comprehensive and accurate hand-off notes to RVPs, including prospect background, pain points, and agreed-upon next steps. • CRM Management: Maintain accurate and up-to-date records of all prospecting activities, communications, and lead status within the CRM system (e.g., Salesforce, HubSpot). • Other responsibilities as assigned.

🎯 Requirements

• 3+ years of experience in a sales or business development role • Strong preference for healthcare/employee benefits or tech industry experience • Bachelor's degree in marketing, communications, sales, or business administration • Proven success working with cross-functional teams on multi-step campaigns • Experience with and consistent use of CRM and sales prospecting tools (i.e. Salesforce, LinkedIn Sales Navigator, Zoominfo, HubSpot) • Experience establishing communication and engagement with prospects by email and over the phone • Experience handling objections and rejection while continuing to scale outreach • Strong collaboration skills, clear team player, will to win • Demonstrated success working with a Sales organization • Detail oriented and appetite for process improvement • Innovative thinker with solution mindset • Comfortable in fast-paced, resource-lean environments

🏖️ Benefits

• Remote-first culture • 401(k) savings plan through Fidelity • Comprehensive medical, vision, and dental coverage through multiple medical plan options (including disability insurance) • Paid Time Off ("PTO") and Discretionary Time Off (“DTO”) • 12 weeks of 100% Paid Parental leave • Family Building & Compassionate Leave: Fertility coverage, $25,000 for surrogacy/adoption, and paid leave for failed treatments, adoption or pregnancies. • Work-From-Home reimbursement to support team collaboration home office work