B2B Campaign Manager

🔥 3 minutes ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 10%

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IRIS Software Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

☁️ SaaS

🤝 B2B

👥 HR Tech

💰 Private Equity Round on 2018-05

SaaS • B2B • HR Tech

IRIS Software Group is a UK-based technology company that provides integrated cloud software and managed services for accountancy, payroll, HR, education and related professional services. Its product portfolio includes cloud accountancy systems (IRIS Elements, IRIS Accountancy Suite, IRIS KashFlow), payroll and payroll bureau software (Staffology, IRIS Payroll Professional), HR systems (IRIS Cascade, Staffology HR), education products for schools and trusts (iSAMS, IRIS ParentMail, financials and MIS tools), plus hosting, outsourcing and managed services for accountants and payroll providers. IRIS sells primarily to businesses, accountancy firms, schools and trusts and emphasises AI-enabled productivity, hosted/SaaS delivery, practice management, and outsourced service offerings.

📋 Description

• Plan and deliver integrated B2B marketing campaigns across email, webinars, events, digital channels, content and thought leadership • Develop demand-generation campaigns that attract potential customers, generate qualified leads and create sales opportunities • Manage campaigns end-to-end, from planning and audience targeting through delivery, reporting and optimisation • Collaborate with Sales, Product Marketing, internal teams and external agencies to coordinate campaigns, agree messaging and meet deadlines • Coordinate marketing events and webinars, including promotion, content, speakers and follow-up activity • Track campaign engagement, leads, conversions, pipeline contribution and ROI, using data to recommend improvements • Cover for the Marketing Manager by coordinating priorities, supporting colleagues, resolving day-to-day issues and maintaining campaign delivery • Explore new approaches including AI, automation, account-based marketing and changing digital search behaviours

🎯 Requirements

• Experienced B2B marketer with a proven background in planning and delivering demand generation campaigns • Proven experience planning and delivering marketing campaigns that generate leads and support sales pipeline • Hands-on experience with email, webinars, events, digital advertising, content or landing pages • Experience managing campaigns from initial brief through launch, reporting and improvement • Confidence analysing campaign results and making data-driven recommendations • Experience working with Sales, Product Marketing, senior stakeholders and external agencies • Ability to manage multiple campaigns, competing deadlines and changing priorities • Confidence making decisions, influencing others and stepping up for the Marketing Manager when required • Ability to create clear briefs, review campaign content and communicate effectively • Experience in SaaS, software, professional services, financial services or accountancy beneficial but not essential • Ability to take ownership, coordinate activity and support others when needed • No previous line management experience required • Must have the right to work in the country where the role is based

🏖️ Benefits

• Remote working, with occasional opportunities to meet and collaborate in person • Campaign ownership and responsibility for planning, delivering and improving demand generation activity • Opportunities to cover for the Marketing Manager and develop leadership experience • Career development and continuous learning opportunities • Work in a growing international software business • Diversity, inclusion and belonging culture • Well-being focus • Accessible hiring process and accommodations when needed

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