Demand Generation Manager

🕒 3 days ago

🇪🇺 Europe – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

📈 Performance Marketing

🚫👨‍🎓 No degree required

👻 Ghost score 11%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Open for 4 days.
• Jobs at this company usually fill in 71 days.
• No salary listed.

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Kayzen

WebsiteLinkedInAll Job Openings

51 - 200 employees

📣 Marketing

☁️ SaaS

💰 $4M Seed Round on 2020-01

Marketing • Advertising • SaaS

Kayzen is a leading mobile programmatic advertising company, specializing in providing in-house mobile bidding technology. Built from the ground up, Kayzen empowers advertisers, app developers, agencies, and media buyers to run programmatic campaigns with full transparency and control over data. With solutions tailored for SKAdNetwork, user acquisition, and retargeting, Kayzen offers advanced optimization strategies and insights. Its platform is known for superior data sharing, privacy, and performance, democratizing mobile programmatic marketing by removing the reliance on traditional "black box" service platforms. Kayzen's SaaS solution allows businesses to customize and control their media buying processes, aiming for higher return on ad spend (ROAS).

📋 Description

• Build a repeatable demand-generation and lifecycle engine for Kayzen • Own the operational foundations that turn campaigns, contacts and customer signals into measurable growth • Plan and run targeted B2B acquisition campaigns across relevant paid channels • Own the MQL engine, including lead capture, segmentation, scoring, routing and nurture journeys in partnership with Sales • Build and optimize email campaigns, newsletters and lifecycle communications • Configure, connect and continuously improve HubSpot, forms, campaign tracking and supporting MarTech tools • Automate repeatable workflows and reduce manual effort • Develop reporting and dashboards for funnel performance, campaign effectiveness, lead quality and lifecycle engagement • Collaborate with the Marketing Lead and Sales team on ABM, target-account activation and follow-up workflows • Develop organic demand generation across SEO, AEO and GEO • Maintain clean CRM data, audience lists and attribution processes • Troubleshoot workflow or integration issues • Partner with Product Marketing and Events & Community to activate launches, content, event leads and partner campaigns through coordinated growth and nurture programs

🎯 Requirements

• At least 2 years of proven hands-on experience in demand generation, B2B growth, lifecycle/CRM or marketing operations, ideally in AdTech • Strong practical command of HubSpot or a comparable marketing automation/CRM platform, including segmentation, workflows, email programs and reporting • Experience planning and optimizing B2B paid acquisition campaigns • Experience with LinkedIn Ads and Google Ads is a must • GEO experience is a big plus • Ability to read and leverage data for creating stories that make Kayzen stand out • Analytical and detail-oriented; comfortable working with data, funnel metrics, campaign tracking, lead quality and performance dashboards • Enjoyment of connecting tools, fixing processes and building robust automated workflows; able to work independently from setup through optimization • Working knowledge of lead lifecycle management, MQL handoffs and collaboration with Sales teams; ABM exposure is a plus • Clear and fluent English communication skills and sound judgment when shaping targeted email and campaign messaging • Familiarity with programmatic advertising, DSPs or the mobile/CTV ecosystem is a plus; willingness to learn Kayzen’s market is essential • Comfortable prioritizing competing requests and owning outcomes in a fast-paced, remote-first, international team • Experience managing and optimising B2B paid acquisition campaigns, particularly through LinkedIn Ads and Google Ads • Familiarity with emerging AI advertising channels, including ChatGPT Ads, is a plus

🏖️ Benefits

• Exceptional career growth and learning opportunity • A unique opportunity to be part of an experienced team of industry experts and entrepreneurs reshaping the AdTech space • Direct, day-to-day work experience with the leadership team • A fun, driven, and multinational team located across Europe, India, Argentina and soon the US • A flexible work-from-home arrangement • A 500-dollar home-office setup budget • A 1000-dollar annual learning and development budget

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