Head of Marketing

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Keyrock

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

💼 Consulting

📦 Logistics

💸 Finance

💰 $72M Series B on 2022-11

Consulting • Logistics • Finance

Keyrock is a leading financial services company specializing in digital asset markets and liquidity solutions. Established in 2017, Keyrock provides market making, OTC trading, options desk services, treasury solutions, and liquidity pool management, tailored for a tokenized world. The company operates across centralized and decentralized platforms with a focus on enhancing and optimizing liquidity through advanced algorithms, ensuring competitive pricing and effective asset management. Keyrock partners with institutions and foundations, supporting them in a rapidly evolving digital economy. With a global reach, the company is based in the EU, UK, and Switzerland and employs over 170 experts worldwide, dedicated to driving success in the digital asset industry.

📋 Description

• Own and execute the complete rebrand and repositioning of Keyrock in the market • Define and drive the marketing strategy across institutional and crypto-native audiences • Build a premium, forward-looking brand identity credible to institutional allocators and crypto-native operators • Push information into the market to increase attention and Keyrock's credibility • Partner closely with the CCO and commercial team to drive measurable commercial impact • Build and lead a small, high-impact team augmented by AI tooling • Shape how Keyrock is perceived as the industry converges with traditional finance

🎯 Requirements

• Significant experience in marketing leadership at a crypto or digital-asset firm • Deep understanding of the crypto market, its participants and its culture • Track record of building or transforming a brand in a fast-moving, commercially-driven environment • Strong communication skills • Exceptional fluency in English, both written and spoken • Based in or closely aligned with the CET time zone • Crypto-native understanding of blockchain technology and market cycles • Ability to set strategic direction, tone and creative vision • Ability to communicate with institutional allocators and crypto-native counterparties • Confident, assertive and constructive challenger mindset • Human-centric approach and ability to build followership • Attention to brand consistency, messaging precision and design quality • Preferred: experience positioning a firm through a TradFi/crypto convergence narrative • Preferred: exposure to publicly listed or IPO-track companies • Preferred: familiarity with EU regulatory environment (MiCA) and financial promotions • Preferred: experience with AI-augmented marketing functions

🏖️ Benefits

• Competitive compensation package • Attractive global benefits • Performance-based variable • Commission upside • Annual team retreats • Yearly offsite dedicated to strategy, celebration of wins and fun team activities • Remote-first work environment • AI and agentic tooling • International exposure