Senior Creative Designer – Performance Marketing, Static & Motion

🔥 14 hours ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Kraken Digital Asset Exchange

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2011

₿ Crypto

💸 Finance

💳 Fintech

Crypto • Finance • Fintech

Kraken Digital Asset Exchange is a cryptocurrency platform that facilitates the buying and selling of over 200 cryptocurrencies, including Bitcoin, Ethereum, and many others. Founded in 2011, Kraken provides a comprehensive suite of features for both beginner and advanced traders, such as advanced trading interfaces and margin trading. The platform emphasizes industry-leading security, deep liquidity, and 24/7 customer support, making it a trusted choice for users worldwide. Kraken caters to individual investors as well as institutional clients, offering services like OTC trading and custody. The company is committed to transparency with its proof of reserves and mission-driven values. Kraken operates globally, supporting clients in over 190 countries, with a quarterly trading volume exceeding $207 billion. However, users are advised of the high risk of crypto investments and the lack of regulation in some jurisdictions.

📋 Description

• Own paid static creative for Kraken Consumer across product launches, campaigns, promotions and always-on activity • Build creative for Meta, TikTok, YouTube, LinkedIn, Reddit and X according to each platform’s specifications and native style • Concept and edit performance video in multiple formats, including 9:16, 1:1 and 4:5 • Produce AI-generated and AI-assisted video and imagery • Develop culturally timely, internet-native concepts and turn successful ideas into reusable creative pillars • Version and localize assets across markets, languages, formats and regulatory requirements • Manage approximately a dozen concurrent workstreams, often spanning multiple formats and markets • Design creative for testing and interpret results to determine why variants win • Turn test results into new hooks, concepts and edits • Partner with Product Marketing, compliance and regional teams to secure approvals • Maintain high craft standards and organized files for reuse • Report to the Creative Lead, Consumer Creative & Design, as a senior individual contributor with no direct reports

🎯 Requirements

• 5+ years in performance creative at a high-volume in-house team or performance agency, ideally in fintech, crypto, gaming or another regulated category • Portfolio submitted with application demonstrating paid static work, including objectives/results where shareable • Include two or three full video cuts • Include at least one AI-generated or AI-assisted piece with a note explaining the tooling and personal contribution • Include one tested concept and be able to explain the data and resulting changes • Strong layout, hierarchy, typography and composition at thumbnail size, in-feed and across multiple languages • Platform-native experience across Meta, TikTok and YouTube • Video skills from concept through finished, sound-designed cut • High-level command of generative AI video and image tools, with shipped work • Experience in a structured creative testing program • Fluency in thumb-stop rate, hook rate, CTR, CVR, CPA and ROAS metrics • Fluency in internet and meme culture, with comedic timing • Ability to work quickly while maintaining quality through reviews and late changes • Comfort working within regulatory constraints and market-specific requirements • Copywriting ability using plain language, value-first messaging and no hype or jargon • Proficiency in Figma and Adobe Creative Cloud, including After Effects, Premiere and Photoshop • Strong generative AI skills • Curiosity about investing and crypto and ability to make the subject understandable • Applicants may redact age, date of birth and educational attendance or graduation dates from resumes

🏖️ Benefits

• Remote work arrangement • Ongoing applications accepted unless a deadline is stated • Consideration of qualified applicants with criminal histories consistent with the San Francisco Fair Chance Ordinance • Equal opportunity employment • Job-related skills or work-style assessments considered alongside experience and interviews • Kraken product dogfooding opportunity/requirement after joining