Head of Audience – Subscriptions

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🔥 0 minutes ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🔴 Lead

👻 Ghost score 10%

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LabX Media Group

WebsiteLinkedInAll Job Openings

201 - 500 employees

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

LabX Media Group is a diversified global media company dedicated to serving the laboratory professional community. It provides unparalleled intelligence and integrated marketing solutions tailored to the needs of the scientific community. The company offers a variety of services including live events, e-newsletters, digital tools, webinars, social media engagement, magazines, and e-commerce platforms. LabX Media Group connects laboratory professionals with essential information and resources, focusing on editorial excellence and marketing integrity. Their brands include LabX, Lab Manager, The Scientist, and Technology Networks, among others, covering areas such as life sciences, drug discovery, lab management, and more. They use advanced technology to deliver high-quality content and dynamic marketing solutions worldwide.

📋 Description

• Own and manage print and digital circulation strategy for a large consumer-focused publication • Lead subscriber acquisition, retention, renewal performance, circulation growth, and audience engagement • Develop and execute audience growth strategies to increase paid and qualified circulation, optimize subscriber lifetime value, reduce churn, and improve profitability • Use audience, subscription, and engagement data to drive acquisition, retention, conversion, and revenue growth • Plan and execute subscriber acquisition, renewal, win-back, and retention campaigns using segmentation, behavioral targeting, lifecycle marketing, and personalization • Build and optimize subscriber lifecycle programs from conversion through onboarding, engagement, renewal, gifts, reactivation, and long-term retention • Develop test plans, trial offers, pricing strategies, promotional packages, and conversion optimization initiatives • Monitor circulation and subscription metrics including growth, renewal rates, churn, engagement, CAC, LTV, conversion rates, and subscription revenue • Own subscription revenue performance and circulation economics, including forecasting, profitability monitoring, and operational efficiency improvements • Develop annual circulation forecasts, budgets, reporting, and performance analysis; present recommendations to senior leadership • Oversee print circulation operations including fulfillment, production schedules, print order management, subscriber services, shipping, postal optimization, and newsstand distribution • Manage relationships with fulfillment houses, printers, direct mail agencies, newsstand consultants, digital marketing partners, distribution vendors, and other suppliers • Ensure compliance with circulation reporting requirements, privacy regulations, subscription policies, and postal regulations • Manage relationships with audit organizations and maintain subscriber data integrity • Conduct competitive analysis and market research to identify audience trends, technologies, subscription best practices, and growth opportunities • Monitor email deliverability and optimize subscriber communications for inbox placement, open rates, click-through rates, engagement, retention, and conversion • Develop integrated audience development strategies across print, digital, email, social media, events, newsletters, and advertiser-supported content programs • Partner with editorial, sales, product, analytics, and marketing teams to align audience growth initiatives with business, content, and revenue goals • Leverage audience segmentation, cohort analysis, retention modeling, and performance reporting to support strategic decision-making • Evaluate new channels, technologies, partnerships, and marketing opportunities to expand audience reach and improve subscription performance

🎯 Requirements

• Post-secondary degree or diploma in Marketing, Communications, Business, or a related field; equivalent experience will be considered • 5+ years of progressive experience in circulation management, audience development, or digital/print marketing, ideally within a media, publishing, B2B or B2C environment • Strong analytical mindset with ability to interpret audience data and translate insights into actionable strategies • Excellent communication and project management skills • Ability to manage multiple brands and campaigns simultaneously in a fast-paced, remote environment • Experience in or knowledge of the scientific industry is an asset • Expert working knowledge of subscription fulfillment software, including Omeda and CDS • Experience with email marketing platforms and list segmentation best practices • Experience with web analytics platforms such as Google Analytics and Adobe Analytics • Experience with data visualization tools for monitoring audience KPIs and campaign performance • Hands-on experience with social media management and familiarity with emerging platforms and growth tactics • Direct experience executing and managing paid advertising efforts • Experience with A/B testing and conversion rate optimization • Disciplined test-and-learn approach to campaign development capable of demonstrating clear ROI • Advanced knowledge of print fulfillment workflows, subscriber database management, subscription billing cycles, and postal regulations

🏖️ Benefits

• Equal opportunity employer committed to diversity, equity, and inclusion • Reasonable accommodation for qualified individuals with disabilities • Remote work arrangement