Senior CRM & Lifecycle Marketing Manager

🕒 April 10

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Laundryheap

WebsiteLinkedInAll Job Openings

51 - 200 employees

👥 B2C

🚗 Transport

💰 Series A on 2021-02

B2C • Transport • Consumer Services

Laundryheap is a global laundry and dry cleaning service that offers delivery within 24 hours. Customers can access their service through a mobile app, which is available in various languages across multiple countries including those in Europe, the Americas, Asia/Pacific, and the Middle East. With a focus on convenience and rapid service, Laundryheap serves a wide range of international markets.

📋 Description

• You'll lead Laundryheap's lifecycle messaging programme - owning the strategy that turns first-time customers into regulars, and regulars into subscribers. • You'll build the programme from the ground up - the strategy, the architecture, the channel mix, the testing rhythm - and you'll manage a direct report to help deliver it. • You'll be accountable for repeat order rates and customer LTV across every cohort stage, and for setting the standard your team executes against. • You'll directly manage a Customer Lifecycle Manager, who owns day-to-day sequence execution and optimisation across email, push, SMS and WhatsApp.

🎯 Requirements

• 5+ years in B2C lifecycle, retention or CRM marketing - ideally in a consumer app or marketplace • Hands-on experience building automated sequences in a behavioural CRM (Customer.io, Braze, Klaviyo or similar) • Proven experience running CRM experiments - A/B tests on sequences, timing, copy, and segmentation - and translating results into programme decisions • Experience running lifecycle programmes across more than one channel - email and push plus at least one of SMS or WhatsApp • Comfortable writing your own briefs and copy • Can read cohort data in a spreadsheet or BI tool and turn it into a testing hypothesis • Understands suppression logic, exit conditions, and sequence architecture - not just campaign sends