Google Ads Marketing Manager

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LTF Digital

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2008

📣 Marketing

🏥 Healthcare

🤝 B2B

Marketing • Healthcare • B2B

LTF Digital is a UK-based digital design and marketing agency (trading as LTF Design & Marketing Ltd) focused on the medical aesthetics market. They partner with aesthetic clinics, dental/medspa practices, pharmaceutical and medical device brands, and education academies to deliver websites, platforms/apps, hosting/security, SEO and paid media (Google/Meta) campaigns, social and email marketing, AI-enhanced navigation, CRM integration, medical writing, compliance support, strategic consultancy, coaching, and event speaking. The agency emphasizes data-driven digital strategies to attract both B2C patients and B2B buyers, operates internationally (UK, US, Australia, New Zealand, Dubai, Canada), and highlights 16+ years of experience and multiple industry awards.

📋 Description

• Campaign Development & Execution: Design and execute innovative Google advertising campaigns aligned with business objectives and tailored for the UK audience, structured around our Awareness, Consideration, Conversion funnel model. • AI-Driven Campaign Management: Run and optimise Performance Max, AI Max for Search, and Demand Gen campaigns, structuring feeds and account data so Gemini-powered formats (Conversational Discovery Ads, Highlighted Answers, AI-Powered Search) perform properly. • Audience Targeting: Conduct thorough audience research to identify and target ideal customer segments within the UK using Google's targeting options, with particular attention to the clinic/aesthetics and B2B manufacturing buyer journeys. • Budget Management: Strategically allocate and optimise advertising budgets across Google platforms to maximise lead quality and cost per lead, not just top-line ROAS. • Keyword Research & Optimisation: Conduct in-depth keyword research and optimisation for both paid and organic search (SEO) to improve visibility. • A/B Testing: Implement rigorous A/B testing methodologies across creative, copy, landing pages, and bidding strategy to continuously improve campaign performance. • Data-Driven Analysis: Analyse campaign metrics, extract actionable insights, and optimise strategies based on data from Google Analytics (GA4) and Google Ads. • Reporting: Prepare and present clear reports on campaign performance, CPL, funnel conversion rate, lead quality, highlighting successes, challenges, and key learnings in plain language for clinic owners and manufacturing stakeholders. • Collaboration: Work closely with cross-functional teams (design, content, sales) and our Meta Ads lead to ensure campaign alignment and seamless execution across every funnel stage.

🎯 Requirements

• Must currently live and have the right to work in UK or the UAE (no work sponsorships will be offered) • Experience: Minimum of 3 years of proven experience in Google advertising, with a demonstrable track record of success within the UK market. • Skills: In-depth, current knowledge of Google Ads, Google Analytics (GA4), Search Console, Google Tag Manager, and other relevant Google marketing tools. • AI Proficiency: Live, hands-on experience with Google's AI-driven campaign types (Performance Max, AI Max, Demand Gen) and a working understanding of Gemini-powered ad formats. • SEO Understanding: Strong understanding of SEO principles and how to integrate them with paid search strategies. • Data Analysis: Strong analytical mindset with the ability to interpret and act on data insights. • Creativity: Ability to develop highly engaging, conversion-focused ad copy and creative assets that resonate with a UK audience (typically 300–500 characters for lead gen copy). • Adaptability: Stay updated on the latest Google platform changes, emerging AI features, and best practices in digital advertising within the UK. • Communication: Excellent verbal and written communication skills. • Remote Work Proficiency: Self-motivated with the ability to manage time and projects independently in a remote environment.

🏖️ Benefits

• Competitive salary commensurate with experience, ranging from £27k to £36K PA - subject to a successful probation • 28 holiday days (excluding Public Holidays) • Health insurance • Team event away days • Flexible working hours • Pension contributions • Opportunities for professional development