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Senior Product Marketing Manager – Competitive Intelligence

🔥 12 minutes ago

🌐 United Kingdom, Ireland – Remote

infoinfo

⏰ Full Time

🟠 Senior

🎁 Product Marketing

Where this job comes from

Posted on M-Files's careers page, not through a job board

First seen by Remote Rocketship 12 minutes ago

Logo of M-Files

M-Files

501 - 1000 employees

Founded 2009

☁️ SaaS

⚡ Productivity

🏢 Enterprise

SaaS • Productivity • Enterprise

M-Files is a leader in knowledge work automation, providing intelligent solutions for document management, workflow automation, and content collaboration. The company focuses on automating and simplifying processes for knowledge workers, enhancing productivity, compliance, and security. With a range of industry-tailored solutions, M-Files integrates seamlessly with various existing applications like Microsoft 365, Google Workspace, and Salesforce, offering comprehensive enterprise content management.

📋 Description

• Own and refine the portfolio story for M-Files for Manufacturing and M-Files for Quality and related use cases • Define differentiated messaging, value propositions, personas, and use cases for quality management, controlled documents, engineering and product information, production operations, audits and compliance, and supplier collaboration • Translate M-Files capabilities into measurable manufacturing and quality outcomes • Ensure consistent Manufacturing and Quality messaging across marketing, sales, enablement, partner, and customer touchpoints • Lead go-to-market programs for Manufacturing and Quality solutions and use cases • Orchestrate cross-functional launches, campaigns, web readiness, field and partner enablement, and customer adoption plans • Partner with Product Management, Industry Marketing, Sales, Customer Success, Enablement, Solutions Engineering, and Partner teams to prioritize initiatives and influence roadmap decisions • Drive content strategy, including personas, use cases, pitch decks, solution briefs, demos, customer stories, webpages, battlecards, discovery and objection-handling guides, campaign content, and field training • Lead the competitive-intelligence program across the M-Files portfolio • Monitor competitors and market developments across document management, content services, information governance, AI, cloud, Microsoft solutions, integrations, and manufacturing and quality applications • Translate intelligence, field feedback, and win-loss insights into competitive landscapes, battlecards, and sales guidance • Partner with Sales Enablement on platform capabilities, differentiation, and value drivers • Support customer-facing teams with messaging guides, battlecards, objection handling, and training content • Position M-Files as a Manufacturing and regulated-industry leader in AI-powered information management • Represent M-Files in webinars, events, analyst briefings, and customer engagements as a platform subject-matter expert

🎯 Requirements

• Applicants must currently reside in the UK or Ireland and have the legal right to work in their country of residence without requiring visa sponsorship from M-Files • 8+ years of product marketing experience, including at least 3 years in a leadership role • Demonstrated success in marketing unique manufacturing solutions within cloud-based enterprise and industry solutions • Strong aptitude for competitive analysis across industry and SaaS solutions, with ability to deliver extensive competitive intelligence reporting across key market indicators • Minimum BA, with exceeding specified experience requirements • Strong AI acumen and domain expertise with understanding of enterprise buyer personas, value-based messaging, and B2B SaaS go-to-market motions • Validated positioning and messaging results within manufacturing and quality industries • Proven experience messaging and positioning successful cross-functional launches • Excellent communication, storytelling, and executive presentation skills • Experience public speaking, hosting webinars, podcasts, conferences, and product demos • Experience recording on camera product demos and comfortable with video production • Preferred: experience in content management, information management, workflow automation, or knowledge management markets • Preferred: background working closely with Product Management teams in a fast-moving technical environment • Preferred: experience supporting global sales and partner ecosystems

🏖️ Benefits

• International team of top performers • Flexibility to work from one of our offices or fully remotely within one of our operating countries • Inclusive and dynamic culture (virtual and in-person) • Opportunity to contribute to our success and growth globally • Flexible work/life balance • Competitive compensation and benefits package

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