Senior CRM Manager

🔥 47 minutes ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟠 Senior

🏆 Customer Success

🇬🇧 UK Skilled Worker Visa Sponsor

This company has sponsored UK Skilled Worker visas in the past.

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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M-KOPA

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏥 Healthcare

📦 Logistics

💳 Fintech

Healthcare • Logistics • Fintech

M-KOPA is a fintech platform founded in 2011 that provides digital financial services to underbanked consumers across Africa, including Kenya, Uganda, Nigeria, and Ghana. The company leverages data and IoT technology to enable digital micropayments, facilitating access to essential products and services such as smartphones, electric motorcycles, solar power systems, digital loans, and health insurance. With over $1 billion in credit extended to 3 million customers, M-KOPA is dedicated to making financing accessible for everyday essentials.

📋 Description

• Own Repeat Phones growth pod delivery and reactivation and upgrade campaigns • Take on Digital Lending mid-year and learn cash-loan growth end to end • Own Digital Lending for a defined period • Move into Lifecycle full-time in the second half of next year, reporting to the Lifecycle CRM Lead • Build and run multi-channel campaigns across SMS, WhatsApp, push, and in-app messaging in CleverTap • Track funnel performance and identify drop-off points • Run structured experiments involving creative, audience, incentive, or timing • Document successful approaches as reusable playbooks • Maintain clean data quality and campaign tracking • Influence reactivation, upgrade conversion, unit economics, loan disbursement, loan volume, approval quality, ROI, and payback metrics • Work with Growth, Digital Lending, and Lifecycle leads across multiple pods

🎯 Requirements

• 5+ years in growth, performance, or lifecycle marketing • Ideally experience in fintech, telco, or e-commerce • Real ownership over campaign or pod outcomes • Ability to assess pod performance and make strategic decisions • Appetite for pod leadership • Hands-on fluency in CRM platforms such as CleverTap, Braze, or similar • Comfortable reading funnels or cohorts • Ability to work across two pods and transition into a third • Strong presence to build trust with senior leads across pods • Ability to work within UTC -1 to UTC +3 time zones • Background checks include criminal records, identification verification, academic qualifications, employment dates, and employer references

🏖️ Benefits

• Fully remote role within UTC -1 to UTC +3 time zones • Professional development programmes and coaching partnerships • Family-friendly policies • Flexible working arrangements • Well-being support • Career growth opportunities • On-the-job training • Equal opportunity and affirmative action employment • Pre-employment background checks