Product Marketer

🕒 February 24

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MedScout

WebsiteLinkedInAll Job Openings

1 - 10 employees

⚕️ Healthcare Insurance

☁️ SaaS

🛍️ eCommerce

Healthcare Insurance • SaaS • eCommerce

MedScout is a company that leverages the latest healthcare claims data to provide actionable insights for MedTech commercial teams. Their platform is designed to simplify market analysis, strategy development, and sales execution, making it user-friendly for sales reps, sales management, and marketing teams. MedScout's proprietary dataset includes extensive claims from Medicare and Commercial payers, enabling users to identify and target best-fit physicians and healthcare sites, optimize territories, and understand referral behaviors. With an emphasis on data integration and usability, MedScout aims to enhance team effectiveness and boost sales revenue.

📋 Description

• Own the cadence of getting product updates to the sales team and customers. When something ships, people know what it is, why it matters, and how to talk about it. • Build and maintain the tools our GTM teams use daily - decks, use case documentation, and competitive positioning materials. Focus on how MedScout drives value for customers and lead with that story. • Ensure customers understand new capabilities and how to get value from them. Partner with Customer Success on what customers need to hear and when. • Stay locked in with what's happening in the market - customer needs, competitor activity, and how other companies are enabling sales and marketing strategies. Bring that insight to the product roadmap and clearly articulate the why. • Create content our audience cares about deeply, supporting a broader content strategy across both the top and middle of the funnel. Use case stories, data, trend analysis, and market signals that provide real value to the reader. • Capture wins and turn them into usable assets. Work with Customer Success to identify stories worth telling. Document outcomes and impact. • Contribute market and customer perspective to pricing and packaging decisions as MedScout evolves its offerings. • Serve as connective tissue across Growth, Sales, and Customer Success - ensuring messages and brand experiences are consistent. • Significant focus on MedScout's core product areas, which are evolving quickly and need consistent enablement and GTM attention.

🎯 Requirements

• Vertical, sales-led motion: You’ve worked in vertical software at the mid-market or enterprise level, and have expertise in high release velocity. • Product marketing fundamentals: You know how to translate features into value, build effective materials, and enable a sales team. You've done this before. • Strong synthesis ability: You can take complex information and get to the "so-what" quickly. Your materials are clear, not cluttered. • High empathy and customer orientation: You want to understand the actual people using MedScout - not just personas on a slide. • Scrappy: Can build on your own when you have a vision. Won't always put off what's important while waiting for resources or approval. You're comfortable with ambiguity and can move fast without perfect information. • Clear communicator: Can articulate the why behind decisions and why it matters to our audience. Can follow the through line from feature to customer value and outcomes. • Product feedback mindset: Sees the connection between market insight and product direction. Proactively surfaces what matters for the roadmap. • Nice to Have: Medical device or healthcare industry experience.

🏖️ Benefits

• A competitive market salary. • An attractive equity package. You'll truly feel like an owner of this company. • Your voice will be heard. We value your ideas and will give you the chance to see them come to life. • Regular team meet-ups and multiple offsites per year with the entire MedScout team! • A generous budget for learning and development + any tools you need to be more effective. • Comprehensive health, dental, and vision insurance. • Your voice will be valued. You will hear, “Yes, let’s do that!” and then have the opportunity to execute your ideas successfully. • An office in a great spot in East Austin that you’re welcome to enjoy if you’re based here. • No vacation policy. Take as much time off as you need (before you need it).