Paid Search Manager

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MoneyGram

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💳 Fintech

₿ Crypto

👥 B2C

💰 Corporate round on 2023-09

Fintech • Crypto • B2C

MoneyGram is a global payments and remittance company that operates one of the largest cross-border money-transfer networks combining digital reach with extensive cash access. Trusted by tens of millions of consumers, MoneyGram provides consumer remittances, retail cash payout and digital payment services across 200+ countries and territories with hundreds of thousands of retail locations and billions of digital endpoints. The company also integrates crypto and blockchain technologies—operating scaled stablecoin and crypto-to-cash/cash-to-crypto capabilities and participating as a Solana validator—to modernize and speed cross-border payments while remaining focused on consumer convenience and partner distribution.

📋 Description

• Own execution across Google Ads (Search + UAC), Apple Search Ads, and Performance Max for high-priority global markets • Manage channel structure, targeting, bidding, and pacing while balancing growth, CAC efficiency, and LTV payback • Build and run structured tests covering keyword expansion, bidding strategies, ad copy, creative assets, and landing page variants • Report on performance and trends across UAC, ASA, and Performance Max, translating insights into strategic recommendations • Prepare detailed quarterly plans and data-driven forecasts • Collaborate with product and CRO teams to improve conversion paths, app onboarding, and post-click performance • Work with Google and Apple platform representatives to unlock beta access, resolve issues, and track campaign innovation • Partner with regional marketing teams to align campaigns with local strategy, language, and customer insights • Own CAC, CPAs, ROAS, and marginal return analysis to guide spend decisions • Monitor search trends, match-type changes, creative requirements, app promotion updates, and new campaign types

🎯 Requirements

• Professional use of Spanish • 2–4 years of hands-on paid search management experience • Deep expertise in Google Ads, Apple Search Ads, and UAC • Experience launching or scaling Performance Max is a strong plus • Track record of scaling campaigns across geographies and optimizing to aggressive CAC/LTV goals • Ability to work independently with autonomy and make campaign optimization decisions • Experience working with large budgets and fast feedback loops • Deep understanding of app install campaigns and app lifecycle optimization, including onboarding, retention, and monetization • Proficiency with Google Ads Editor, SA360, and performance reporting platforms; Looker is a plus • Experience building test plans, managing experiments, and iterating based on creative and audience insights • Experience collaborating with analytics, product, creative, and regional marketing teams • Strong written and verbal communication skills • Ability to coordinate with global teams