Senior Performance Marketing Manager

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🌐 United Kingdom, United States – Remote

🇬🇧 United Kingdom – Remote 🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 10%

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MoneyGram

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💳 Fintech

₿ Crypto

👥 B2C

💰 Corporate round on 2023-09

Fintech • Crypto • B2C

MoneyGram is a global payments and remittance company that operates one of the largest cross-border money-transfer networks combining digital reach with extensive cash access. Trusted by tens of millions of consumers, MoneyGram provides consumer remittances, retail cash payout and digital payment services across 200+ countries and territories with hundreds of thousands of retail locations and billions of digital endpoints. The company also integrates crypto and blockchain technologies—operating scaled stablecoin and crypto-to-cash/cash-to-crypto capabilities and participating as a Solana validator—to modernize and speed cross-border payments while remaining focused on consumer convenience and partner distribution.

📋 Description

• Lead creative strategy, testing, and velocity across Universal App Campaigns, Performance Max, Google Search, and Apple Search Ads • Own daily channel execution, complex budgets, channel structure, targeting, bidding, and pacing • Build and run a high-cadence creative testing program with weekly concepts, formats, and asset variants • Define hypotheses and success metrics and make fast scale-or-kill decisions • Track testing velocity, learning rate, significance, win rate, and creative refresh cadence • Report performance and trends and develop creative-level insights and strategic recommendations • Prepare detailed quarterly plans and forecasts • Collaborate with creative, product, analytics, CRO, and regional growth teams • Improve conversion paths, app onboarding, and post-click performance • Work with Google and Apple platform representatives on beta access, issue resolution, and campaign innovation • Align campaigns with regional strategy, language, and customer insights • Own CAC, CPA, ROAS, and marginal return analysis to guide spending • Use AI for media buying, bid and budget optimization, asset generation, and creative variant testing • Monitor search trends, match-type changes, creative requirements, app promotion updates, and new campaign types

🎯 Requirements

• 5-8 years of hands-on experience in paid search, with deep expertise in Google Ads, ASA, and UAC • Hands-on experience running creative tests and scaling Performance Max is essential • Proven track record of scaling campaigns across geographies and optimizing to aggressive CAC/LTV goals • Comfortable owning both strategy and execution, working with large budgets and fast feedback loops • Deep understanding of app install campaigns and app lifecycle optimization (onboarding, retention, monetization) • Able to demonstrate hands on use of Ai to assist with day to day management of campaigns and uncover growth opportunities • Strong understanding of how to apply AI to increase creative velocity and quality, from concept generation to asset production and iteration, in partnership with the creative team • Proven experience running high-velocity creative testing across UAC and PMax, building test plans, managing experiments, and iterating quickly based on creative and audience insights • Cross-functional experience working with analytics, product, creative, and regional marketing teams • Strong written and verbal communication skills, with the ability to clearly share performance results, tradeoffs, and ideas • Based in the US or UK • Comfortable working independently across time zones • Ambitious and growth-minded; this is an IC role with the potential to grow into leadership

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