EMEA Channel Marketing Manager

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NETGEAR

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1996

🔧 Hardware

🛍️ eCommerce

📡 Telecommunications

Hardware • eCommerce • Telecommunications

NETGEAR is a technology company that specializes in networking products, including WiFi routers, mesh systems, cable modems, and mobile hotspots. They provide solutions for both home and business networking, with a focus on enhancing connectivity through innovative products such as Orbi and Nighthawk routers. NETGEAR also offers security software, parental controls, and support services to ensure optimal performance and safety of users' internet connections.

📋 Description

• Drive partner-led demand and pipeline growth across EMEA through targeted programmes, communications, content, and events • Develop and maintain expertise in the EMEA channel ecosystem, particularly the UK and Western and Northern Europe • Act as the regional authority on how partners influence, generate, and close demand across EMEA • Equip partners with content, messaging, and tools to drive demand • Localise and activate global partner campaigns for EMEA • Develop partner enablement assets, including campaign-in-a-box toolkits and partner-type-specific value propositions • Drive adoption of marketing programmes and optimise performance using engagement data • Plan, activate, and optimise regional MDF investments with Sales • Align channel marketing plans with regional sales priorities, focus areas, and growth targets • Participate in regional sales planning, QBRs, and cadence meetings as channel marketing lead • Coordinate partner-led activities with direct sales motions to maximise pipeline contribution • Own EMEA partner communications, newsletters, programme announcements, and campaign communications • Translate global updates, product launches, and programme changes into relevant regional communications • Support regional partner-programme execution, enablement, launches, and engagement • Identify partner coverage gaps and recommend marketing strategies to attract suitable partners • Track and report channel marketing performance against pipeline, MDF ROI, event, and partner-engagement KPIs • Use Sales and partner feedback to refine programmes • Share EMEA insights and best practices with global marketing teams

🎯 Requirements

• 8+ years of B2B marketing experience, including substantial demonstrable channel or partner marketing experience across EMEA • Strong understanding of the EMEA partner ecosystem and routes to market • Experience with VARs, MSPs, Systems Integrators, and Distributors • Proven experience working with field sales teams on shared pipeline and revenue goals • Experience planning, executing, and measuring regional partner events and field marketing programmes • Hands-on experience managing or influencing MDF budgets and demonstrating ROI • Proficiency with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, or equivalent • Strong analytical capability with campaign and pipeline data • Excellent communication and influencing skills • Highly organised and execution-focused; comfortable operating at pace in a matrixed environment • Ability to travel frequently across EMEA • Experience in networking, hardware, AV, or broader technology sector preferred • Additional European language skills preferred • Professional marketing qualification preferred • Right to work in the UK without requiring visa sponsorship

🏖️ Benefits

• Equal consideration for employment for all qualified applicants • Confidential handling of applicant information according to EEO guidelines