Principal, Marketing Analytics

🔥 0 minutes ago

🇬🇧 United Kingdom – Remote

💵 $65.8k - $184.9k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

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Remote

WebsiteLinkedInAll Job Openings

501 - 1000 employees

👥 HR Tech

☁️ SaaS

🏢 Enterprise

HR Tech • SaaS • Enterprise

Remote is a global HR platform that simplifies the process of hiring, onboarding, managing, and paying employees and contractors worldwide. It offers comprehensive solutions for recruitment, payroll management, contractor management, and compliance. The platform supports businesses in handling HR tasks seamlessly and efficiently, ensuring fast and compliant payouts, providing employer of record services, and facilitating employee benefits and equity offerings. Additionally, Remote integrates with various HR systems, allowing for a flexible, scalable, and reliable solution for businesses looking to expand globally.

📋 Description

• Own and evolve the architectural vision for Remote’s attribution logic. Merge multi-touch attribution (MTA) with Media Mix Modeling (MMM) to build a unified view of both performance marketing and organic Top-of-the-Funnel (TOFU) streams. • Architect and maintain advanced Customer Lifetime Value (LTV) and predictive churn models. Direct how these high-quality predictive signals are fed back into ad platforms and algorithmic bidding engines to maximize efficiency. • Partner directly with finance and marketing leadership to drive annual and quarterly planning. Own the macroeconomic forecasting models that dictate global budget allocation and ROI expectations. • Establish the global standard for measuring non-paid marketing initiatives. Build robust, defensible frameworks for Share of Voice, brand sentiment, and organic compounding to justify long-term brand investments. • Analyze the end-to-end B2B funnel—from dark social and initial awareness to closed-won enterprise revenue—identifying systemic friction points and multi-million dollar white-space opportunities. • Act as the ultimate authority on marketing data integrity. Partner with Data Engineering and RevOps to design the upstream data infrastructure, ensuring information flowing through HubSpot, Salesforce, and Snowflake remains an unassailable "single source of truth." • While this role has no initial direct reports, you will serve as the technical and strategic lead for the analytics org. You will mentor senior analysts, elevate the team's technical bar, and foster a culture of analytical excellence. • Standardize the deployment of AI, machine learning, and advanced automation within the marketing analytics stack to accelerate insight generation and eliminate manual reporting overhead.

🎯 Requirements

• Distinguished track record in marketing analytics, business intelligence, or data science, with extensive experience specifically embedded in high-growth B2B SaaS or enterprise environments. • Mastery in designing, scaling, and defending complex attribution frameworks (Multi-Touch, Media Mix Modeling, and Unified Measurement) across complex, non-linear enterprise buyer journeys. • Deep expertise in quantifying abstract, non-paid focus areas; a proven history of designing measurement frameworks for global brand health, organic ecosystems, Share of Voice (SoV), and long-tail market expansion. • Expert-level proficiency across the modern data stack. You are comfortable writing production-grade code, architecting data models in dbt, optimizing complex Snowflake environments, and leveraging AI/automation to scale analytical workflows. • Deep familiarity navigating and integrating enterprise CRMs and automation systems (Salesforce, HubSpot) with advanced BI ecosystems (Sigma, Tableau, Looker). • Exceptional ability to command a room of C-suite executives, transforming dense, highly technical data structures into high-impact strategic narratives that drive organizational change. • Professional fluency in written and spoken English. • While experience working remotely isn't required, a strong knack for asynchronous communication, high autonomy, and self-driven documentation is highly valued.

🏖️ Benefits

• work from anywhere • flexible paid time off • flexible working hours (we are async) • 16 weeks paid parental leave • mental health support services • stock options • learning budget • home office budget & IT equipment • budget for local in-person social events or co-working spaces