Senior Product Marketing Manager – Gateway, Devices & Vertical Solutions

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NMI

WebsiteLinkedInAll Job Openings

201 - 500 employees

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

NMI is a leading global embedded payments enablement platform that provides a comprehensive, all-in-one solution for accepting and managing payments. Their platform is designed to support a variety of payment methods, including online, in-person, mobile, and self-service transactions. NMI offers flexible and feature-rich payment gateways, merchant relationship management solutions, and fraud defense tools. Serving independent sales organizations, banks, software developers, and payment facilitators, NMI helps its partners grow by simplifying the complexities of payment processing and offering a scalable and unified payments experience. With over 20 years of experience, NMI connects over 237,000 devices and processes over $200 billion in payment volumes annually. Their innovative approach and focus on flexibility and modularity make them a strategic partner in the evolving fintech landscape.

📋 Description

• Own Gateway, Device & Vertical Go-to-Market Strategy • Lead positioning and messaging for NMI's Gateway product line across device and vertical segments, including medical, unattended retail, parking, and other emerging verticals. • Define clear, solution-forward value propositions for each vertical's buyers and operators. • Develop differentiated narratives that articulate why NMI is the payments partner of choice for each vertical. • Partner with Product Management to influence roadmap decisions using vertical market insight and competitive intelligence. • Lead end-to-end go-to-market execution for new Gateway features, devices, and vertical-specific enhancements. • Collaborate cross-functionally across product, sales, corporate marketing, and channel marketing to ensure successful launch execution. • Create launch plans, enablement materials, customer-facing messaging, and internal readiness programs that speak to each vertical's priorities. • Support adoption and revenue generation by aligning messaging with onboarding, documentation, and the operator experience within each vertical. • Conduct market research to understand trends in device commerce, unattended retail, vertical-specific regulation, and payment application monetization. • Analyze market research to monitor competitors and refine NMI's differentiation strategy. • Present NMI's Gateway, device, and vertical solutions to sales teams, internal and external stakeholders, and represent NMI at trade shows.

🎯 Requirements

• 5-8+ years of B2B product marketing experience in payments, fintech, devices/hardware-enabled commerce, or vertical SaaS. • Direct experience marketing payment gateways, devices, or unattended/vertical solutions (e.g., unattended retail, kiosks, vending, parking, medical, or similar verticals). • Strong ability to translate technical or device capabilities into solution-forward, outcome-based messaging for non-technical operators and buyers. • Proven success leading cross-functional product and device launches. • Ability to move a product's narrative from feature and spec-led to solution and outcome-led, and to bring sales and channel teams along with that shift. • Experience supporting both direct sales and channel/reseller (ISO) go-to-market motions. • Comfortable and effective presenting live to sales teams, prospects, and internal/external stakeholders, including at trade shows, conferences, and analyst briefings. • Uses AI tools as an integrated part of daily PMM work (research, content, competitive analysis, enablement production), not as an occasional add-on. • Strong storytelling, messaging, speaking and content development skills. • Bachelor's degree in Marketing or other related field, MBA a plus.

🏖️ Benefits

• Annual bonus scheme dependent on individual and company performance • Annual salary of £75,000 - £100,000 • 25 days holiday each year (+ bank holidays + 1 day after each year of service with up to a max. of 30 days) • Workplace pension scheme • Private medical insurance (upon 30 days of employment) • 7 hours per day, 35 hours per week • A remote first culture • Great work-life balance with our Flexi-time policy • Family Friendly policies (Enhanced Maternity and Paternity Pay and Shared Parental Leave). • A chance to develop with an allocated company training budget • Bike2Work Scheme • Lifeworks, an Employee Assistance Programme which offers wellbeing, family and financial support services • A strong commitment to employee wellbeing including mental health first aiders • Employee referral scheme with generous financial reward • Bonusly colleague reward scheme