Global Field Marketing Manager

Job not on LinkedIn

🕒 May 6

🇺🇸 United States – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

🎡 Marketing

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OneSource Virtual

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2008

🤝 B2B

☁️ SaaS

💸 Finance

💰 Series B on 2015-06

B2B • SaaS • Finance

OneSource Virtual is a leading provider of business process as a service (BPaaS) solutions tailored for Workday customers. They specialize in automating administrative tasks related to payroll, benefits administration, and finance & accounting services. With a strong focus on accuracy and proactive support, OneSource Virtual helps organizations maximize their Workday investment, enabling them to reclaim internal resources and streamline processes through expert services and innovative technology.

📋 Description

• Develop a comprehensive strategy for in-person events and trade shows, including audience targeting, timelines and deadlines, goal setting, budget requirements, content development, promotion, engagement tactics, demand generation, and robust post-event follow-up to maximize lead generation, brand awareness, and thought leadership positioning • Execute planned events in person or virtually, serving as the primary point person and owning all aspects of our onsite presence and logistics as well as overall event success. • Manage multiple projects and programs simultaneously, leveraging monday.com to meet deadlines and request partnerships from other team members. • Manage the use and promotion of the pre-event list. • Post-event, manage the lead processing, nurturing, and follow-up in partnership with BDRs to drive meeting and opportunity creation. • Manage overall budget and event calendar for the fiscal year. Ensure cost-effective and optimal use of resources. • Build and iterate on best practices and repeatable processes to drive efficiency and scale event programs. • Effectively communicate and collaborate with cross-functional teams, including sales, digital marketing, marketing operations, partner marketing, and demand generation on event-specific messaging, activations, branding, demos, and speakers. • Align field marketing efforts with broader initiative and revenue targets • Work closely with the alliances and partner marketing teams to build strong co-marketing relationships with partners, jointly plan mutually beneficial events, and execute these joint programs. • Work closely with regional and territory sales leaders to understand market needs and develop field marketing strategies to address them. • Communicate post-event follow-up plans to sales and share progress toward goals • Contribute actively to the global field marketing team and broader Marketing organization, sharing key learnings, best practices, and the creation of shared processes and content • Utilize data to assess overall event program contributions, inform decision-making, make recommendations on future events, and collaborate with leaders to continually improve reporting mechanisms. • Forecast, budget, meticulously measure, analyze, refine, and share the impact of field programs related to our overall GTM pipeline and performance goals. Leverage technology tools to support data analysis and reporting.

🎯 Requirements

• 2-3 years of relevant Field Marketing experience in B2B Field Marketing for a technology or SaaS company • Experience planning and executing creative, impactful field marketing events and trade show-related programs • Quick-thinking, calm under pressure, and able to take ownership. • Data-driven and focused on tracking, measuring, and analyzing event performance and ROI • A quick learner who thrives in a dynamic, fast-paced environment wearing multiple hats • Ability and motivation to develop close, trusting relationships with sales leaders and AEs • Strong time management skills with the ability to plan for and manage multiple priorities and competing deadlines • Excellent written and oral communication skills and a professional demeanor. • Ability to travel 15%-20%

🏖️ Benefits

• Values-based culture • Upward mobility • Professional development opportunities