Director, Marketing – Brand Lead

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🕒 April 7

🏄 California – Remote

🏄 California – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

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Orca

WebsiteLinkedInAll Job Openings

11 - 50 employees

💳 Fintech

₿ Crypto

💸 Finance

Fintech • Crypto • Finance

Orca is a platform that facilitates trading and liquidity provision by leveraging the speed of Solana blockchain technology on the Ethereum network. It allows users to trade, manage portfolios, and connect their wallets on the Eclipse network. Designed to provide a seamless experience by combining Ethereum's ecosystem with Solana's rapid processing capabilities, Orca targets users interested in cryptocurrency trading and liquidity solutions.

📋 Description

• Leads the promotional launch of Orca-T, driving robust pre-launch, launch, and post-launch strategies and omnichannel tactics that maximize market penetration and product adoption • Drives development of unique and effective HCP engagement strategies aligned to Orca-T Brand strategy • Collaborate with the Market Development team and other Commercial personnel to shape a comprehensive HCP Marketing tactical plan, budget, and performance plan aligned to Brand KPIs to enable a robust promotional launch • Lead Orca-T message development across HCP and patient audiences, including insights generation and analysis • Lead the execution of a full HCP-facing tactical suite for personal and non-personal channels, including PRC review and approval, for Day 0, Now Approved, and Campaign assets • Contribute to omnichannel strategy, deployment, and management • Manage agency partners effectively to deliver consistent results • Contribute to advisory board content, execution, and analysis • KOL Engagement at major congresses, advisory boards, and site visits as necessary to support Commercial onboarding workstreams • Lead consistent engagement with Sales team to ensure optimization of messaging and assets • Effectively manage the promotions tactical budget to Launch Readiness and Orca-T launch • Manage one Product Marketing FTE

🎯 Requirements

• Bachelor’s degree in Life Sciences, Marketing, Finance, or related required; an MBA or other advanced degree is preferred • 10 years of biopharmaceutical experience, including at least 7 years of experience in Marketing, Commercial Strategy, and/or Sales • Experience in hematology/oncology and/or bone marrow transplantation and marketing complex, novel products in therapeutic areas of high unmet need • Proven ability to prioritize and manage multiple projects simultaneously, including market research, message development, promotional tactics, advertising campaigns, and associated PRC and OPDP processes • Track record of cross-functional collaboration • Prior people management experience preferred • Willingness to travel up to 20%

🏖️ Benefits

• Competitive medical, dental, and vision benefits • PTO • 401(k) plan • Life and accidental death and disability coverage • Parental leave benefits • Subsidized daily lunches and snacks at our on-site locations