CRO Specialist, A/B Testing Focus

August 18

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Outliant

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Digital Marketing • Web Development • SaaS

Outliant is a digital solutions agency specializing in web design and digital marketing. They provide a range of services from branding and creative development to multi-location website SEO and architecture, as well as full-stack web and app development. Outliant focuses on delivering growth marketing for multi-location brands, ensuring user-friendly and compliant digital experiences. The company is noted for its collaborative approach and innovative solutions tailored to enhance client engagement and business performance.

201 - 500 employees

Founded 2020

☁️ SaaS

📋 Description

• We are seeking a technical and detail-oriented CRO Specialist (A/B Testing Focus) to join our optimization team. This role is key to bringing our CRO strategies to life, as you will audit user journeys, analyze data, design and run tests, interpret results, and guide teams to improve conversion rates. • You will collaborate closely with cross-functional teams to transform their hypotheses and designs into functional, measurable tests within platforms like VWO or Optimizely. The ideal candidate has strong technical skills, an analytical mindset, and the ability to ensure every experiment is executed flawlessly to gather clean, actionable data. • Responsibilities: Analyze metrics like conversion rate, bounce rate, and revenue per visitor to form test hypotheses. • A/B Test Implementation: Serve as the primary person responsible for the technical setup and development of A/B and multivariate tests using both visual editors and custom code (HTML, CSS, JavaScript) on platforms like VWO. • Launch and Monitoring: Manage the launch of tests, monitor their performance, and ensure a proper data collection process. • Results Analysis: Analyze test results, validate statistical significance, interpret insights, and recommend data-driven actions. • Technical CRO Support: Act as the team's technical expert on all matters related to testing platforms, solving implementation issues, and finding creative solutions to technical challenges. • Collaboration with Strategy: Work with UX, design, and engineering to craft test variations that address key friction points. • Presentation of Technical Insights: Clearly communicate test results and technical findings to internal stakeholders and, occasionally, to clients. • What’s in it for you? ... (see benefits above). The description includes information about the company, values, and what’s in it for you, as well as safety notices and contact info. For purposes of this extraction, acknowledge the core role and responsibilities as they pertain to CRO testing and collaboration with cross-functional teams.

🎯 Requirements

• Proven experience in the technical implementation of A/B tests using platforms such as VWO, Optimizely, Google Optimize, or similar. • Deep fluency in analytics platforms such as Google Analytics, Adobe Analytics, or Mixpanel. • Basic Front-end development skills, including HTML, CSS, and JavaScript, to implement changes that are not possible through visual editors. • Meticulous attention to detail and a strong focus on quality to ensure tests are executed without errors. • Ability to analyze experiment data and solid grasp of statistics, significance testing, and sample size calculation. • Strong communicator who delivers tight, data-driven presentations • Proven track record collaborating with UX, marketing, and engineering to ship experiments. • Excellent technical problem-solving skills and the ability to find creative workarounds. • Passion for customer experience and a bias toward measurable outcomes. • Certification in an A/B testing platform (VWO, Optimizely, etc.). • Experience working in an agile environment.

🏖️ Benefits

• Paid Time Off • Non-working holidays per country of residence • Pro-rated 13th-month bonus in select regions • Salary increases and performance-based bonuses • Referral bonuses • Monthly internet stipend • Fun and casual work environment • Employee engagement activities and virtual gatherings • We are a diverse, global team! 🌍