Head of Marketing

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P2P Labs & P2P Tech Services

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2022

₿ Crypto

💸 Finance

🤝 B2B

Crypto • Finance • B2B

P2P Labs & P2P Tech Services is a leading provider of non-custodial staking infrastructure and technology tailored for intermediaries such as Web3 wallets, exchanges, and custodians. Founded in 2018, the company offers users the ability to stake cryptocurrencies like Ethereum and Bitcoin effortlessly, without needing to run their own nodes. P2P Labs delivers services that include staking APIs, data analytics, and solutions to enhance the staking experience across multiple proof-of-stake networks.

📋 Description

• Own and drive a data-driven marketing function, using KPIs such as budget, lead generation, conversion rates, CAC, ROI, and pipeline performance to inform decision-making and optimize results. • Lead the company's SEO and AI visibility strategy, ensuring strong organic performance while effectively evaluating and managing the quality of work delivered by internal teams and external agencies. • Develop and execute B2B PR and positioning initiatives, crafting compelling market narratives and implementing flywheel-based growth strategies to strengthen brand awareness and thought leadership. • Take full ownership of the marketing function, including team leadership, budget planning, resource allocation, and cost optimization to maximize business impact. • Manage, mentor, and develop the marketing team, setting clear goals, tracking performance, and fostering a culture of accountability and continuous improvement. • Collaborate cross-functionally with Sales, Product, and Leadership to align marketing initiatives with overall business objectives and revenue growth.

🎯 Requirements

• 5–7 years of experience in B2B marketing, ideally within SaaS, technology, or other high-growth industries. • Proven experience developing and executing go-to-market and demand generation strategies that drive qualified pipeline and revenue growth. • Hands-on experience across multiple marketing disciplines, including performance marketing, content, brand, product marketing, PR, and lifecycle marketing. • A strong track record of partnering with Sales, Product, and Leadership to align marketing initiatives with business objectives. • Experience owning the full marketing lifecycle, from strategy and planning to execution, measurement, and optimization. • Demonstrated ability to scale marketing programs in fast-paced, growth-oriented environments while delivering measurable business impact.

🏖️ Benefits

• Competitive salary level in $ (we can also pay in crypto) • Paid vacation and sick leave • Well-being program • Mental Health care program • Compensation for education, including foreign language & professional growth courses • Equipment & co-working reimbursement program • Overseas conferences, community immersion