Business Development Representative

November 25

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Packetlabs

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Cybersecurity • B2B

Packetlabs is a CREST-accredited, SOC 2 Type II attested cybersecurity firm specializing in impact-first penetration testing and red teaming. They provide comprehensive on-premise, cloud, application, API, mobile, OT, and AI/LLM penetration testing, as well as social engineering, purple teaming, and cyber maturity assessments, focusing on actionable findings with zero false positives and no outsourcing. Packetlabs serves enterprise clients across industries such as retail, finance, healthcare, and telecom, emphasizing North American data residency and OSCP-certified staff.

51 - 200 employees

Founded 2011

🔒 Cybersecurity

🤝 B2B

📋 Description

• Drive new business by generating and qualifying leads through strategic outbound prospecting using email, LinkedIn, phone, and social selling • Craft outreach that is so personalized, relevant, and insightful that it is too hard to ignore • Leverage investor reports, strategy documents, and company earnings calls to create messaging that resonates with executive buyers • Engage decision-makers and build relationships through consultative selling approaches • Book and qualify meetings using the BANT (Budget, Authority, Need, Timing) framework • Work closely with Account Executives to understand won business, the factors that drove the deal, and how the client achieved success • Use insights from won deals to identify and source similar clients in related industries or with shared pain points • Track key performance metrics such as response rates, meetings set, and opportunities created. Log all activity in our CRM • Continuously refine outreach strategies based on data, coaching, and market feedback • Stay informed about cybersecurity trends to have relevant conversations with CISOs, IT leaders, and security professionals • Learn, understand, and embrace the culture and core values of Packetlabs

🎯 Requirements

• Two or more years of experience in Sales Development, Business Development, or similar outbound sales roles • A proven track record of exceeding lead generation and meeting-setting goals • Experience selling security, SaaS, or IT services is preferred • Strong communication skills with the ability to craft persuasive messaging across LinkedIn, email, and phone • Familiarity with outbound prospecting tools

🏖️ Benefits

• Competitive compensation and pay for performance • Fully remote within Canada • Employee growth and development • Paid training and certifications • Participation in corporate benefit plans • Wealthsimple GRSP with corporate matching • Plenty of vacation and personal days