Organic & AI Search Manager

Job not on LinkedIn

🔥 6 minutes ago

🌐 United Kingdom, Canada, +2 more countries – Remote

infoinfo

⏰ Full Time

🟡 Mid-level

🟠 Senior

🤖 Artificial Intelligence

Where this job comes from

Posted on Paddle's careers page, not through a job board

First seen by Remote Rocketship 6 minutes ago

Logo of Paddle

Paddle

201 - 500 employees

☁️ SaaS

💳 Fintech

🤝 B2B

💰 Debt Financing on 2022-05

SaaS • Fintech • B2B

Paddle is a comprehensive merchant of record and payment solution specifically designed for SaaS businesses. It provides a complete suite of products and services including billing, subscription management, pricing strategies, tax compliance, fraud protection, and more. Paddle helps software companies manage payments, streamline billing, and enhance customer retention with tools like ProfitWell Metrics and Price Intelligently. By handling sales taxes, fraud liability, and all aspects of the billing process, Paddle enables SaaS businesses to focus on growth without worrying about the complexities of global compliance.

📋 Description

• Own Paddle’s organic and AI discoverability strategy from brand awareness to category-level consideration • Audit Paddle’s presence across traditional search, AI-generated responses, and LLM citation patterns • Build and maintain a prioritized roadmap based on discoverability gaps • Turn organic and AI visibility data into content decisions for Brand, PMM, and Growth • Partner with Creative, Social, and PR to structure, frame, and distribute discoverable content • Work with PMM to align messaging, terminology, and priority topics • Steer business-as-usual content updates and refreshes • Draft first versions for review with AI assistance • Provide SEO and AEO input to new content • Define and track discoverability metrics, including AI citation share, LLM share of voice, and organic visibility trends • Link organic and AI visibility to commercial goals and influence pipeline through content priorities • Report to the Head of Web and connect content creators with the changing organic and AI discovery landscape

🎯 Requirements

• Strong foundation in search engine optimisation (SEO), including technical, on-page, and off-page work • Building expertise in AI and LLM discoverability, answer engine optimisation (AEO), or generative engine optimisation (GEO) • Understanding of how LLMs surface, cite, and recommend content • Experience working cross-functionally with content, brand, or product marketing teams • Experience shaping and influencing cross-functional ways of working • Ability to steer content updates and produce first drafts using AI • Ability to turn complex organic data and trends into clear direction for non-specialist stakeholders • Ability to connect organic performance to commercial outcomes such as pipeline • Ability to balance long-term strategic thinking with rapid execution and hypothesis testing • Curiosity about changing information discovery and informed opinions on its future • Must be located in the UK; the application form asks where the candidate is located and whether visa sponsorship will be required

🏖️ Benefits

• Unlimited holidays • 4 months paid family leave regardless of gender • Annual learning fund • Regular internal and external training • Personal development through exposure to new challenges • Remote work, hub-based work, or a combination of both • Inclusive workplace and support for workplace/application accommodations

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