
51 - 200 employees
Founded 2018
🤖 Artificial Intelligence
📣 Marketing
🤝 B2B
💰 $2.8M Seed Round - Pencil on 2020-04
Artificial Intelligence • Marketing • B2B
Pencil is an AI-driven creative platform for marketers and brands. It uses generative artificial intelligence to produce ad creative (images and video) and concept variations designed for performance marketing and e-commerce advertisers, helping teams scale creative production and test many ad variants quickly. Pencil is positioned as a B2B tool for marketing teams and agencies.
🔥 28 minutes ago
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51 - 200 employees
Founded 2018
🤖 Artificial Intelligence
📣 Marketing
🤝 B2B
💰 $2.8M Seed Round - Pencil on 2020-04
Artificial Intelligence • Marketing • B2B
Pencil is an AI-driven creative platform for marketers and brands. It uses generative artificial intelligence to produce ad creative (images and video) and concept variations designed for performance marketing and e-commerce advertisers, helping teams scale creative production and test many ad variants quickly. Pencil is positioned as a B2B tool for marketing teams and agencies.
• Own a core area of the Pencil editing platform end-to-end, from problem framing and concept exploration to final UI and shipped product. • Partner closely with Product and Engineering to define and rapidly ship features that directly increase content generations and exports. • Design high-quality, production-ready interfaces for editing tools, relentlessly focused on improving speed and usability so users can create assets faster. • Expand the suite of creation tools across multiple formats (ads, images, video, email, display, etc.). • Design and improve AI-powered editing workflows that feel clear, usable, and trustworthy, directly augmenting the user's creative output. • Ensure design intent is fully translated into development by working closely with engineers during implementation, reviewing builds, and iterating until the quality bar is met. • Conduct user research to identify meaningful problems, validate solutions, and continuously raise usability and clarity across the product (as improving user-centricity is a goal for the year). • Use and contribute to our design system, helping evolve patterns, components, and foundations as the product scales.
• 5+ years of experience designing digital products, ideally within SaaS or complex, workflow-driven editing and creation tools. • A strong portfolio that demonstrates end-to-end product thinking with a focus on speed, creation, and impact on output. • Builder mindset with a deep obsession for creating tools that help users produce content faster. • Deep craft sensibility and solid interaction and visual design skills to make creation tools feel powerful but simple. • Proven ability to work autonomously and demonstrate strong product intuition, knowing what features will increase generations and exports without over-researching. • High iteration tolerance and comfort with a "build and see what sticks" mode, happy to test, tweak, and evolve features rapidly based on usage. • Strong experience working closely with engineers and a proven ability to keep up with a large, fast-moving engineering team. • Highly proficient in Figma, using it fluently to explore ideas, communicate intent, and evolve design systems. • AI curiosity and comfort designing for AI-powered systems, interested in how AI augments creation and integrates into editing workflows.
• 25 days PTO plus public holidays, although we operate a Flexible Time Off scheme • Health insurance / private medical cover • Monthly stipend towards wellness, fitness, and learning and development • Remote - work from anywhere in your home country • Enhanced parental leave policies, whether you become a parent through birth, adoption or surrogacy • Access to our Pencil office in The Shard, London for UK employees • Flexible working hours
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