B2B Sales Representative – UK Market

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Penguin Formula

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2016

🎯 Recruiter

☁️ SaaS

IT Solutions • Recruitment • SaaS

Penguin Formula is a company specializing in providing highly skilled and communicative IT professionals to help clients build customized software products. Founded based on the recognition of a shortage of developers in the Dutch market, the company started by recruiting Portuguese developers and has since expanded its recruitment efforts to Brazil and South America. Penguin Formula offers nearshore and offshore IT solutions and prides itself on building dream teams for various enterprises. The company also develops specific SaaS and AI solutions, such as LetShare EMS for event management and PIAF, an AI-based chatbot. With a mission to connect the best software developers to its clients, Penguin Formula focuses on growth through innovation and quality assurance in software delivery. They are headquartered in Lisbon with additional offices in Amsterdam, aiming to be a leading player in the European IT market.

📋 Description

• Identify and pursue new business opportunities across the UK market • Research and approach potential clients, partners, and decision-makers • Build, develop, and maintain strong relationships with prospective and existing clients • Understand clients’ operational, communication, and digital transformation needs • Present Letshare’s solutions clearly and position them according to each client’s business challenges • Manage the full sales cycle from prospecting and outreach to meetings, follow-ups, negotiation, and deal closing • Identify partnership opportunities to support Letshare’s business growth in the UK • Maintain accurate records of sales activities, pipeline progress, client feedback, and market insights • Work closely with the internal team to ensure client expectations are properly understood and communicated • Support customer satisfaction through professional relationship management and clear communication • Meet or exceed agreed sales targets consistently

🎯 Requirements

• Based in the UK • Previous experience in Sales, Business Development, Account Executive, or B2B commercial roles • Strong experience selling to companies in the UK market • Proven track record in prospecting, lead generation, client acquisition, and closing deals • Experience selling SaaS, software, digital solutions, IT services, operational tools, or technology products is a strong advantage • Understanding of manufacturing, operations, internal communication, digital transformation, or process improvement solutions is a plus • Excellent communication, negotiation, and relationship-building skills • Fluent English, with strong written and spoken communication • Ability to work independently, manage your own pipeline, and stay motivated in a commission-based environment • Strong networking, problem-solving, time management, and organizational skills • Results-driven mindset with a proactive and entrepreneurial approach

🏖️ Benefits

• 100% remote work • Flexible working arrangements • Opportunity to develop the UK market for an international company • Professional development opportunities • Collaborative and innovative work environment • High autonomy and direct impact on business growth