CRM Manager

🕒 April 21

🏢🏡 London – Hybrid

⏰ Full Time

🟡 Mid-level

🟠 Senior

🏆 Customer Success

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Plum

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

💸 Finance

💳 Fintech

👥 B2C

💰 Equity Crowdfunding on 2022-10

Finance • Fintech • B2C

Plum is a fintech company that provides a comprehensive platform for saving and investing. The company offers a range of financial products including savings accounts, investment options, and pension plans. Users can take advantage of automated savings, tax-efficient accounts, and various interest rate products such as Cash ISAs and Notice Accounts. Plum aims to simplify financial planning and wealth management, with easy-to-use features and tools to help individuals manage their money effectively. The service is regulated by the Financial Conduct Authority and ensures secure handling of funds through segregated accounts.

📋 Description

• Help shape and run the CRM strategy in line with Plum’s growth and retention goals • Own key parts of the customer lifecycle (onboarding, engagement, retention) and look for ways to improve them through segmentation, personalisation, and automation • Plan, build, and send CRM campaigns across email, push, and in-app; keep calendars on track and make sure everything goes out clean and on time • Work closely with design, product, and content to land clear, effective messaging • Handle QA and make sure campaigns meet brand and compliance standards • Use CRM tools day-to-day (Iterable a plus), build automated flows, triggers, and audiences • Partner with engineering and data to improve integrations, tracking, and data quality • Track performance (engagement, retention, LTV, churn), run A/B tests, and use data to improve what’s working • Keep customer comms relevant and useful, using insights to guide targeting and channels • Work cross-functionally and share results in a simple, clear way while juggling priorities in a fast-moving setup

🎯 Requirements

• Experience in CRM, lifecycle marketing, or customer engagement roles • Strong technical proficiency with CRM platforms and marketing automation tools • Experience with Iterable is highly desirable • Strong analytical skills with the ability to turn data into actionable insights • Data-driven mindset with a focus on measurable impact • Solid understanding of segmentation, targeting, and personalisation • Good stakeholder management and communication skills • Customer-first mindset • Comfortable working in a fast-paced, high-growth environment

🏖️ Benefits

• We're all in this together! Own part of the company through stock options 💷 • Private health insurance • Annual training budget • Plum Premium • Referral scheme: earn competitive rewards • Flexible approach to remote working: we encourage at least 2 days a week in one of our beautiful offices in London, Athens or Cyprus • Team breakfasts and team lunches. • 25 days holiday + bank holidays • 45 work-from-anywhere days: giving you the flexibility to work your way. • 2 weeks sabbatical after 4 years to take the break you deserve. • Enhanced parental leave • Annual team trip: to a surprise destination! • A fun, inclusive company culture (think 🦄🌈💯)