Senior Account Director, Patient – DTC

🕒 July 9

🌽 Illinois – Remote

🌽 Illinois – Remote

💵 $160k - $190k / year

⏰ Full Time

🟠 Senior

🧑‍💼 Account Executive

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Princeton10, LLP

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2017

🏥 Healthcare

💼 Consulting

📣 Marketing

Healthcare • Consulting • Marketing

Princeton10, LLP is a healthcare-focused strategic marketing and creative partner that specializes in brand, creative, digital, and technology services for pharmaceutical, biotech, medical device, diagnostics, and health tech companies. Founded as a strategic consultancy, P10 combines senior hands-on talent, streamlined processes, and a nimble, remote-first model to deliver omnichannel marketing, brand strategy, content and creative development, digital technology and analytics, regulatory-aware communications, and patient-focused programs. They position themselves as more than an agency—an integrated partner that drives strategy through execution to produce high-impact work at any budget.

📋 Description

• Serve as the senior strategic lead across patient/DTC brands, shaping brand direction, engagement strategy, and long-term growth plans • Build and maintain trusted advisor relationships with senior client stakeholders, including brand leads, commercial teams, and medical/legal/regulatory partners • Lead the development of integrated, omnichannel DTC campaigns (digital, social, CRM, web, point-of-care, and emerging channels) grounded in patient insights • Translate complex clinical and regulatory information into clear, compelling patient-facing strategies and messaging frameworks • Oversee end-to-end account management, including scope development, financial stewardship, forecasting, and organic growth • Partner closely with strategy, creative, media, and data teams to ensure cohesive execution and measurable impact across all touchpoints • Identify opportunities to innovate within patient engagement, including personalization, digital health integrations, and behavior change approaches • Mentor and elevate junior team members, fostering strategic thinking, client leadership, and pharma expertise • Contribute to new business efforts, including pitch leadership, narrative development, and solution design

🎯 Requirements

• Bachelor’s degree required; advanced degree (MBA, MPH, or similar) is a plus • 12+ years of experience in pharma/healthcare advertising, with a strong focus on patient (DTC) marketing • Proven track record leading large, complex accounts and delivering integrated campaigns across multiple channels • Deep understanding of the pharmaceutical regulatory environment, including MLR processes and FDA guidelines for DTC communications • Strong expertise in patient journey mapping, segmentation, and engagement strategy, with a focus on driving behavior change • Exceptional client leadership skills, with experience influencing senior stakeholders and cross-functional teams • Commercial acumen with experience managing budgets, scopes, and revenue growth • Collaborative leadership style with the ability to work effectively across strategy, creative, media, and analytics disciplines • Strong communication and storytelling skills, both written and verbal • Experience in digital health, CRM, or data-driven marketing is a strong asset.

🏖️ Benefits

• Our package includes base salary • bonus • health benefits • 401k match