Manager, CRM Marketing

🕒 September 30

🇺🇸 United States – Remote

💵 $110k - $130k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🏆 Customer Success

👻 Ghost score 0%

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PrizePicks is an innovative platform that offers a dynamic and interactive way to engage in daily fantasy sports and esports. Users can make predictions on player performances across various sports, including NFL, NBA, MLB, CFB, and more, with the opportunity to win up to 1000x their entry fee. PrizePicks operates legally in 43 U. S. states, Washington D. C. , and Canada, providing a wide range of betting options, including Pick 'Em and Pick 'Em Arena, where users compete against each other for cash rewards. The company emphasizes user engagement with features such as recurring promos and the Streak game, which is free to play and allows participants to earn by building daily win streaks. PrizePicks ensures secure transactions and fast payouts, enhancing user experience and satisfaction in the sphere of real money sports betting.

📋 Description

• Oversee a CRM strategy team of 2 to plan, create, and implement complex CRM campaigns throughout the customer journey. • Develop and optimize customer journeys and map touchpoints to enhance customer experience. • Establish optimal channel mix and communication cadence based on audience behavior and business goals. • Own customer segmentation creation and management; evaluate segment and campaign performance. • Partner with Analytics to identify optimization opportunities and develop the long-term audience strategy. • Orchestrate cross-channel personalization and consistent messaging across platforms. • Oversee A/B testing and experimentation to optimize campaign performance and drive lifecycle lift. • Monitor industry trends and competitor activities to develop innovative engagement strategies. • Manage cross-functional relationships with marketing, product, and analytics teams. • Own the CRM calendar, campaign schedules, and content calendar. • Monitor and analyze campaign metrics, providing continuous-improvement recommendations. • Mentor CRM team members on strategic lifecycle thinking and business case development.

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, Analytics, or related field preferred, but not required. • Minimum of 7 years of experience in customer success, email, lifecycle, or CRM marketing roles. • Proficiency in CRM platforms such as Braze, Moveable Ink or similar tools is highly preferred. • Strong understanding of email/in-app/push marketing best practices and copywriting skills. • Experience in the Daily Fantasy Sports or gaming industry is preferred. • Ability to analyze data and metrics to drive actionable insights and optimize campaign performance. • Organized and detail oriented. • Proven track record of managing stakeholders, multiple projects and deadlines in a fast-paced environment. • Excellent communication, collaboration, and problem-solving skills. • Must be authorized to work for any employer in the U.S.; employment visa sponsorship is unavailable.

🏖️ Benefits

• Company-subsidized medical, dental, & vision plans • 401(k) plan with company match • Annual bonus • Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!) • Generous paid leave programs, including 16-week paid parental leave and disability benefits • Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked • Company-wide in-person events and team outings • Lifestyle enhancement program • Company equipment provided (Windows & Mac options) • Annual performance reviews with opportunities for growth and career development

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