Content Marketing Manager – Children & Young People

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Psychiatry UK

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

🏥 Healthcare

👥 B2C

Healthcare • B2C

Psychiatry UK is the UK’s leading provider of digital psychiatry services, offering online assessment, diagnosis and treatment for a range of mental health conditions. Using secure video links, it connects patients with specialist doctors and provides consultations, assessments and ongoing psychological support with an emphasis on accessibility and convenience. Psychiatry UK operates as a fully remote business, works with many self-employed clinicians, and focuses on pathways including ADHD and ASD while promoting diversity, safety and clinical quality.

📋 Description

• Develop and deliver the content marketing strategy for the new children and young people neurodiversity pathway and product • Create web copy, blogs, guides, emails, social/video scripts, and campaign assets • Translate complex clinical and pathway information into clear, accurate, empathetic content • Work with clinical and Information Governance teams to ensure content accuracy, review, and healthcare marketing compliance • Build and manage a content calendar across organic and paid channels • Lead campaign planning and delivery from concept through launch and evaluate performance • Collaborate with Design, Digital, and Business Development teams on website, sales, and partner-facing content • Apply SEO best practices and audience insight to improve engagement, performance, and conversion • Monitor content performance and manage external contributors or freelancers • Use data to refine content and channel strategy • Manage workload and changing priorities independently • Participate in supervision, PDR, and mandatory training

🎯 Requirements

• Demonstrable experience in content creation and content marketing, supported by a strong written and/or multimedia portfolio • Experience creating content for children and young people, parents, and carers • Proven ability to develop and deliver content strategies aligned with measurable business outcomes • Experience managing campaigns from concept and planning through launch and post-launch evaluation • Excellent writing and communication skills, adapting tone and style across audiences and channels • Experience working with clinical, technical, or regulatory experts to translate complex information into accessible content • Confident use of CMS, email marketing, SEO, and analytics platforms • Highly organised, able to manage multiple content workstreams, deadlines, and priorities independently in a remote-first environment • Genuine interest in and sensitivity to neurodiversity, mental health, and healthcare communications for children and young people • Strong problem-solving, attention to detail, and collaborative working skills • Desirable: healthcare, mental health, or regulated-industry content experience • Desirable: product or service launch experience, particularly digital health products or pathways for children and young people • Desirable: background in children's or family healthcare, education, or children's publishing/media • Desirable: understanding of accessible and neuro-inclusive content design principles • Desirable: experience managing freelance writers, designers, or video producers • Desirable: familiarity with NHS and private healthcare marketing considerations • Applicants must reside in the UK

🏖️ Benefits

• £1,000 working from home allowance • Health Cash Plan • Well Hub Subscription • Employee Assistance Programme • Annual Volunteering Day • Enhanced Sickness and Family Leave pay • Length of Service Bonus • Pension options • Flexible remote full-time role • Reasonable adjustments during recruitment, including additional time, assistive technology, or alternative formats