User Acquisition Manager – Performance

Job not on LinkedIn

🔥 0 minutes ago

🌐 United Kingdom, Georgia, +2 more countries – Remote

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⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

👻 Ghost score 12%

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Logo of Recraft

Recraft

11 - 50 employees

Founded 2022

📣 Marketing

💼 Consulting

📦 Logistics

Marketing • Consulting • Logistics

Recraft is an AI-powered design platform that helps designers, creatives, and teams generate and edit images and vectors. Using Recraft’s proprietary V3 text-to-image model, it produces photorealistic images, accurate on-image text, and production-ready SVG vectors while preserving brand styles and consistency. The product includes tools such as image upscaling, raster-to-vector conversion, mockup generation, background removal, inpainting/outpainting, logo and icon generation, and an infinite-canvas workflow for collaboration.

📋 Description

• Own paid user acquisition on Meta, including account structure, targeting, bidding, budget pacing, and daily optimization • Open and scale Google and TikTok channels as Meta matures • Scale monthly spend while maintaining CAC, ROAS, and cohort payback targets • Build tracking, attribution, naming conventions, dashboards, and reporting • Own subscription economics, including conversion, subscriptions, renewal, churn, ARPPU, and LTV by cohort and channel • Run structured tests on audiences, placements, bidding, and offers • Brief creative based on performance data and collaborate with the Creative Designer • Automate reporting, pacing, anomaly alerts, and creative rotation using Claude and platform APIs • Forecast and plan budget • Report weekly on spend, CAC, and payback to marketing and leadership • Collaborate with Performance Marketing, Creative, analytics, and product teams

🎯 Requirements

• 4+ years in user acquisition or performance marketing for a consumer subscription product • Deep, hands-on Meta expertise at meaningful spend • Experience managing a paid budget of at least $100k/month • Experience setting up performance marketing from scratch, including accounts, pixels, server-side events, MMP/SKAN or GA4, attribution logic, and reporting • Fluency in subscription economics: free-to-paid conversion, renewal and churn, ARPPU, LTV:CAC, and cohort payback • Comfortable using BI tools and basic SQL • Comfortable using AI in daily analysis, reporting, and automation workflows • Based in the EU, Georgia, Armenia, or Serbia, with the right to work as a contractor there

🏖️ Benefits

• A full-time contractor engagement, fully remote • Compensation that matches the seniority and ownership this role carries • Real ownership of the acquisition budget and associated targets • Direct, measurable impact on company revenue • Opportunity to define Recraft’s performance marketing structure and playbook • AI automation encouraged • Direct collaboration with Performance Marketing, Creative, analytics, and product teams • Supportive team culture with direct feedback, open context sharing, and mutual assistance

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