Inbound Marketing Specialist

🕒 July 24

🇺🇸 United States – Remote

⏰ Full Time

🟢 Junior

🎡 Marketing

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Red River

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2003

💼 Consulting

📦 Logistics

Consulting • Logistics • Technology

Red River is a technology solutions company that specializes in transforming organizations through innovative outcomes. They provide a wide range of services including artificial intelligence, cloud solutions, collaboration tools, cybersecurity, and modern infrastructure management. Red River focuses on delivering measurable business and mission objectives for clients in commercial, federal, and SLED (State, Local, and Education) markets. With over 25 years of experience, they are known for their technical expertise and a personal touch in solving IT challenges such as cloud computation, secure communications, and cybersecurity threats. Red River is also committed to philanthropy, supporting education in science and technology, and aiding military veterans transitioning to civilian jobs through the Red River Charitable Foundation.

📋 Description

• Own and nurture the Marketing lead funnel working to qualify prospects and develop nurture campaigns to drive qualified leads • Manage the completion of demand gen marketing activities including emails, blogs, eBooks, content syndication, online advertising, social media, etc. • Engage with leads via phone, email and other communication channels to qualify their interest and assess their potential as sales opportunities • Qualify and convert a high volume of marketing leads into prospective customers and generate sales-ready meetings and opportunities • Undertake daily administrative tasks to ensure the functionality and coordination of Demand Generation activities • Develop and clean lists for Demand Generation campaigns • Write content for Demand Generation campaigns, landing pages and prepare emails in marketing automation platforms (HubSpot) • Conduct thorough research on each lead to gather relevant information and tailor the sales approach accordingly • Collaborate closely with Sales Development Representatives and Account Executives to ensure a smooth handover of qualified leads and gather feedback on the outcome of initial meetings • Continuously update and maintain accurate records of lead interactions and progress within the CRM system • Update spreadsheets and databases with statistical, financial and non-financial information • Collect campaign proof of performance for partner marketing activities • Other duties as assigned

🎯 Requirements

• Bachelor’s Degree or equivalent work experience • 1-3 years of relevant experience • Strong interest in Inbound Marketing and Sales • Experience in Microsoft Office products • Detail-oriented and responsive with the ability to multi-task and adhere to deadlines • Excellent written and verbal communications • Knowledge of HubSpot CRM is a plus • U.S. Citizenship Required

🏖️ Benefits

• Red River offers a competitive salary • Excellent benefits • Exceptional work environment