Content Marketing Manager, Organic Growth – SEO, AEO

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RevenueCat

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

☁️ SaaS

🔌 API

🤝 B2B

💰 $40M Series B on 2021-05

SaaS • API • B2B

RevenueCat is a platform that helps developers build and grow their subscription-based apps by simplifying in-app purchase management across iOS, Android, and the web. Trusted by over 32,000 apps, RevenueCat offers a suite of tools for subscription data management, customer support, marketing, and engineering teams. The platform enables businesses to implement in-app purchases faster, automate receipt validation, and provide a central source of truth for subscription data. RevenueCat also supports A/B testing and provides actionable insights through a unified view of cross-platform usage, helping apps to drive growth and optimize revenue strategies. With its comprehensive API, RevenueCat facilitates the integration of subscriptions with existing marketing and analytics tools, allowing developers to focus on building impactful app features.

📋 Description

• Organic & AI Discoverability Strategy: Own the query and topic map for RevenueCat – what our audience searches for and asks AI engines about, where we should show up, and where we're missing. Set the strategy for winning organic search and answer-engine visibility (SEO and AEO/GEO), and own the traffic outcome however it gets made. • Creating & Commissioning Discovery Content: Create the content built to be found – and where it's better made by others, commission it through the right people. Own the brief and the outcome; make sure the piece actually ranks and gets cited. • Optimizing the Whole Property: This is much more than blogs. Work across product pages, new landing pages, documentation, YouTube, and existing content to make RevenueCat more discoverable – partnering with product marketing, docs, and engineering, and directing technical SEO support where needed. • Winning the AI-Answer Layer: Own how RevenueCat shows up when developers and founders ask LLMs about our space. Monitor what the models say, structure our content and data to be cited, and treat "the LLM stopped recommending us" as a problem worth fixing. Draw on RevenueCat's proprietary data (via the Insights & Research manager) as a discovery weapon. • Shared Responsibilities: Contribute to cross-functional campaign and launch comms as part of a collaborative content team, and bring an organic-growth lens to the content everyone else is producing. Flag content worth amplifying on social and post your own discovery content where relevant. Like everyone on the team, you’ll pitch in on shared work when needed.

🎯 Requirements

• 5+ years of experience in SEO, organic growth, or content marketing with a strong organic-discovery focus, in a B2B SaaS environment — ideally developer-facing or PLG. Understanding how SaaS and PLG companies acquire users through content is essential; it shapes how you prioritize queries and judge intent. • A demand-led mindset. You start from what people are searching for and asking AI engines, not from a content idea looking for an audience. • Real, current SEO expertise – keyword and topic strategy, on-page and content optimization, and a working understanding of technical SEO (even if you direct specialists for the deep work). • Genuine engagement with AEO/GEO – you're actively experimenting with how to be found and cited in LLMs, and you don't confuse hype with fundamentals. • Strong writing and editing skills. You can create content that ranks and reads well, and write a brief sharp enough that a subject-matter expert can run with it. • Comfortable owning a number. You think in traffic, visibility, and growth, and can show how your work moved it. • Are comfortable working with AI tools to accelerate research and drafting, while knowing where human judgment can't be replaced.

🏖️ Benefits

• Competitive equity in a fast-growing, Series C startup backed by top-tier investors, including Y Combinator • 10-year window to exercise vested equity options • Fully remote and flexible work environment • 4-5 weeks of suggested time off annually for mental, physical, and emotional recharge • $2,000 USD for workspace setup and $1,000 USD annual stipend for continuous learning