Organic Search Lead

🔥 0 minutes ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟠 Senior

📈 SEO Marketing

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Hallam

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1999

🤝 B2B

📱 Media

B2B • Media

Hallam is a UK-based digital marketing and creative agency that specialises in B2B marketing. The agency provides brand strategy and creative campaigns alongside a broad range of digital services including paid media, organic and AI search, account-based marketing, digital PR, content marketing, web design and development, UX/CRO, analytics, reporting and testing. Hallam focuses on measurable performance for clients across sectors such as B2B and B2B SaaS, positioning itself as a partner for growth and a community hub for B2B marketers.

📋 Description

• Own the Organic & AI Search strategy end-to-end for your portfolio, from audience research through to measurement and reporting. • Lead AI Search strategy - including AI citation research, query fan-out analysis, and building brand authority to earn citations in AI Overviews and LLM answers. • Deliver against all three Organic Search propositions: Traditional Search, Unified Search (in collaboration with Paid Media) and Total Search. • Conduct deep audience research using SparkToro and other behavioural tools to identify where client audiences spend their time online - and shape platform-agnostic strategies accordingly. • Lead technical SEO work across your accounts, including internal linking audits, page speed audits, and site migration support. • Own content strategy for existing and new content - both re-optimisation to recover lost ground and new content to drive market growth in emerging categories. • Contribute to authority-building work, collaborating with the Digital PR team. • Lead keyword research and meta optimisation across client accounts, using Ahrefs, SE Ranking, Keywordtool.io and SparkToro. • Develop Organic Social content strategies (especially across visual discovery platforms - Pinterest, TikTok, YouTube) to support wider Organic Search presence. • Collaborate with Paid Media on Unified Search strategies - identifying cannibalisation, wasted spend and opportunities to replace PPC with Organic. • Report on performance confidently across GA4, GSC, Ahrefs, Screaming Frog, Sitebulb, SE Ranking and Google Data Studio. • Coach and mentor the SEO consultants in the team, providing technical and strategic guidance. • Present to clients and prospects with confidence, building engaging, persuasive presentations. • Build and refine AI workflows for SEO using LLMs, contributing to the team’s internal toolkit. • Contribute to Hallam’s growth as a B2B marketing leader - through thought leadership, cross-team collaboration and Marketing team support.

🎯 Requirements

• Demonstrable senior experience in Organic Search, with the confidence and authority to lead strategy internally and externally. • Strong knowledge of both Traditional Search and AI Search - including how to report on, communicate and measure both. • Deep technical SEO expertise: internal linking audits, meta optimisation, page speed audits, site migrations. • Confident with keyword research, AI citation research and query fan-out analysis. • Strong content strategy skills - both re-optimisation of existing content and new content to drive growth in new categories. • Experience with authority building / Digital PR as part of a holistic SEO approach. • Familiarity with our core toolkit: GA4, GSC, Ahrefs, Screaming Frog, Sitebulb, SparkToro, Keywordtool.io, SE Ranking, Google Tag Manager and Google Data Studio. • Experience working with LLMs to create AI workflows for SEO is highly desirable. • Confident client-facing presenter - able to build engaging presentations and present to clients and prospects. • Comfortable coaching and mentoring more junior team members. • Data-led mindset - we’re data nerds at Hallam, not led by vibes. You should be led by evidence and commercial impact. • Based in the GMT time zone; this is a remote role with quarterly in-person away days. • A nice and friendly person - we value enjoying our jobs more than anything. • Desirable: experience in Organic Social content strategy, particularly across visual discovery platforms (Pinterest, TikTok, YouTube).

🏖️ Benefits

• Flexible working hours • Professional development opportunities