Senior Account Director – F1 Hospitality

🕒 April 7

🏢🏡 London – Hybrid

⏰ Full Time

🟠 Senior

🧑‍💼 Account Executive

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Right Formula

WebsiteLinkedInAll Job Openings

51 - 200 employees

Right Formula is an award-winning global sports and entertainment consultancy that handles all aspects of sports sponsorship to ensure that chosen partnerships deliver against their desired objectives. The agency was founded in 2009 on the principle of being indispensable to our clients by employing some of the best industry talent. From Kia Motors, Pirelli, Genpact and SAP through to Logitech, Loch Lomond Whiskies, URC and Technics, Right Formula works closely with global Brands and Rights Holders to create and activate truly strategic partnerships that deliver impactful results.

📋 Description

• The Senior Account Director will take overall responsibility for the strategic direction, commercial management, and delivery excellence across one to two major hospitality-focused Formula 1 partnerships. • Act as the senior point of contact for both clients, building and maintaining strong, trusted relationships at senior stakeholder level. • Oversee the annual partnership strategy. • Lead regular client reviews, reporting, and strategic planning sessions. • Lead the development and execution of hospitality and guest experience strategies. • Oversee end-to-end hospitality delivery, from pre-event planning to post-event evaluation. • Champion innovation and continuous improvement across event delivery, guest engagement, and operational processes. • Lead and mentor a team of Account Managers and Executives. • Own and manage account budgets, forecasting, and profitability.

🎯 Requirements

• Extensive experience in client, agency, or rights-holder account management within sports, events, or partnership marketing. • Proven leadership of premium hospitality and partnership programmes within Formula 1 or international motorsport (essential). • Strong track record of managing multiple high-profile clients or accounts simultaneously. • Deep understanding of hospitality operations, sponsorship rights, and partnership performance measurement. • Demonstrated ability to lead strategic planning, client development, and account growth initiatives. • Exceptional relationship management and communication skills, with the gravitas to influence senior client stakeholders. • Strong commercial acumen, with experience managing multi-million-pound budgets and driving profitability. • Strategic thinker with creative flair, capable of inspiring teams and delivering innovative, client-first solutions. • Experienced leader who can motivate, mentor, and develop high-performing teams. • Proficient in Microsoft PowerPoint, Excel, and other relevant project management and reporting tools, ideally Monday.com. • A proactive, composed, and collaborative leader with a passion for Formula 1 and delivering best-in-class hospitality experiences.

🏖️ Benefits

• Hybrid working • Flexible hours with core working hours between 10am – 4pm • Discretionary bonus scheme • Gym & Retail Discounts • Enhanced Employer Pension contribution • Mental Wellbeing Day & Volunteer Day in addition to annual leave • Sabbatical Leave in conjunction with long-service • Employee Assistance Programme • After successfully passing probation: Private Healthcare • £500 per annum individual training budget • Cycle to work scheme • Payroll giving • Season Ticket Loan • Work From Anywhere Allowance