Senior Manager, Demand Marketing – EMEA

Job not on LinkedIn

🔥 0 minutes ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Rimini Street

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2005

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

Rimini Street is a global leader in enterprise software support and services, providing end-to-end support solutions for mission-critical systems. The company specializes in reducing support costs, filling technology skills gaps, and providing strategic roadmap guidance to extend the life of ERP investments and enable business growth. With offerings that include managed and professional services, security solutions, interoperability, and compliance services, Rimini Street supports widely-used enterprise software such as Oracle, SAP, Salesforce, Microsoft, and more. By leveraging its extensive in-house engineering talent, Rimini Street offers clients unparalleled support, ensuring high satisfaction levels and cost savings.

📋 Description

• Lead the development and execution of integrated demand generation programmes across EMEA • Translate global campaign strategies into effective regional programmes aligned to EMEA priorities and sales needs • Build multi-channel campaigns across paid and owned channels, including email, digital advertising, content syndication and SDR activation • Develop campaign journeys from awareness and engagement through qualified demand and pipeline • Coordinate campaign activity across countries and segments • Partner with sales and SDR teams on follow-up and progression of campaign-generated demand • Own localisation and regionalisation of global campaigns for EMEA • Adapt messaging, creative, offers, channel mix and campaign assets for different markets • Drive digital activation across email, paid media, web, social, content syndication and other channels • Partner with digital and marketing operations teams on segmentation, targeting, campaign builds, testing and optimisation • Develop demand and engagement programmes for the existing EMEA client base • Support cross-sell, upsell, advocacy, retention and deeper client engagement • Align demand programmes with regional sales and SDR pipeline priorities • Create campaign briefs and sales enablement and follow-up assets • Measure engagement, conversions, MQLs, SALs, opportunities, pipeline contribution and progression • Analyse campaign and channel performance, identify conversion gaps and recommend improvements • Build reporting for EMEA marketing and sales leadership • Maintain an integrated EMEA demand and campaign calendar • Manage campaign priorities, timelines, dependencies and budgets • Establish repeatable campaign frameworks and processes • Manage external agencies and partners where required

🎯 Requirements

• Significant B2B marketing experience, ideally within enterprise technology, SaaS, IT services or a similarly complex B2B environment • Strong experience developing and executing integrated demand generation campaigns • Demonstrated experience managing campaigns across multiple countries or markets • Proven ability to translate global campaign strategies into effective regional and local execution • Strong understanding of digital demand generation, including email, paid media, web, nurture and content-led campaigns • Experience working with marketing automation and CRM platforms • Strong understanding of the B2B buyer journey and lead management process • Ability to analyse funnel and campaign performance and translate data into decisions and actions • Experience partnering closely with sales and SDR organisations • Excellent project management skills with the ability to manage multiple programmes simultaneously • Strong written and verbal communication skills • Experience marketing enterprise technology solutions to CIO, IT, finance or other senior enterprise audiences • Experience with account-based marketing and named-account programmes • Experience developing client or customer marketing programmes • Experience operating across diverse EMEA markets and languages • Familiarity with Salesforce, Marketo or comparable CRM and marketing automation technology

🏖️ Benefits

• Compensation, bonuses, and benefits to match the skills of top-performing team members • Diverse and inclusive work environment • Equal Employment Opportunity Employer