
201 - 500 employees
Founded 1989
🔒 Cybersecurity
📚 Education
☁️ SaaS
Cybersecurity • Education • SaaS
SANS Institute is a leading organization specializing in cybersecurity training and education, providing a wide range of hands-on courses, certifications, and degree programs aimed at enhancing the skills and expertise of cybersecurity professionals. Founded in 1989, it offers expert-led training sessions globally, alongside resources like webinars and podcasts to support ongoing learning and development in the cybersecurity field. SANS Institute is dedicated to helping individuals and organizations mitigate cyber risks through rigorous training that aligns with industry standards and best practices.
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201 - 500 employees
Founded 1989
🔒 Cybersecurity
📚 Education
☁️ SaaS
Cybersecurity • Education • SaaS
SANS Institute is a leading organization specializing in cybersecurity training and education, providing a wide range of hands-on courses, certifications, and degree programs aimed at enhancing the skills and expertise of cybersecurity professionals. Founded in 1989, it offers expert-led training sessions globally, alongside resources like webinars and podcasts to support ongoing learning and development in the cybersecurity field. SANS Institute is dedicated to helping individuals and organizations mitigate cyber risks through rigorous training that aligns with industry standards and best practices.
• Create, test, and monitor organic social media content across SANS channels and formats, including Facebook, Instagram, LinkedIn, TikTok, X, YouTube, and Reddit • Apply SANS content and brand voice standards across managed channels • Manage daily posting cadence • Collaborate with Content, Creative Services, and Product Marketing teams to develop and analyze social content • Optimize and measure channel performance using social analytics and reporting • Identify effective content for list growth, qualified course-page traffic, and revenue attainment • Support SEO, AEO, and GEO content discoverability efforts • Own community management, including inquiries, conversation moderation, and community relationships • Conduct social listening across the target and broader security community • Produce and manage employee advocacy content through Sociabble • Develop summary reports and dashboards on traffic, follower growth, and potential correlation with course purchases • Monitor social media technologies and digital marketing trends and implement relevant technologies • Coordinate regional social campaigns with B2C and B2B Campaign and Field Marketing managers • Support global and regional affiliated brand channels • Support country and regional channel launches and ongoing management • Perform other business-support tasks requested by the central Marketing Management Team
• 3–5 years of proven experience in organic social media marketing, content development, campaign management, and strategic community engagement/social listening • Demonstrated success developing and executing communications strategies and messaging across Facebook, Instagram, LinkedIn, TikTok, Twitter, and YouTube • Experience using web analytics tools, particularly Google Analytics and Tableau • Experience reporting on social media KPIs and communicating performance insights to senior stakeholders • Experience building, executing, and scaling social-first marketing programs • Experience distilling social data and insights into actionable strategies aligned with business goals • Direct experience using social media management tools such as Sprout Social and Buffer • Understanding of the evolving social media landscape and social listening • Strong understanding of native content formats and their effect on reach and engagement • Ability to translate social listening insights into actionable recommendations • Excellent verbal and written communication skills • Strong MS Office skills and PC literacy • Strong presentation and interpersonal skills • Bachelor's degree (B.A.) with an emphasis in Marketing • Experience in B2B and cybersecurity products/services desirable • Experience with Asana or similar project management tools desirable • Familiarity with employee advocacy platforms such as Sociabble desirable • Familiarity with AI tools for content creation, scheduling, and reporting desirable • Background and/or interest in cybersecurity desirable • Fluency in a modern European language desirable
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