Developer Marketing Manager

🕒 5 days ago

🌺 Hawaii, Nevada, +5 more states – Remote

🌺 Hawaii – Remote 🎰 Nevada – Remote 🌶️ New Mexico – Remote 🏈 Ohio – Remote 🌲 Oregon – Remote ⚔️ Virginia – Remote ⛰️ West Virginia – Remote

💵 $136k - $184k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🖥 Software Engineer

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Shippo

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2013

🔌 API

🛍️ eCommerce

☁️ SaaS

💰 $50M Series E - Shippo on 2021-06

API • eCommerce • SaaS

Shippo is a shipping and logistics API and SaaS platform for e-commerce businesses. It provides tools to compare carrier rates, create and buy shipping labels, track packages, and manage returns through a branded short domain and developer-friendly integrations. Shippo targets online retailers and marketplaces looking to streamline shipping operations and reduce fulfillment costs.

📋 Description

• Own Shippo’s presence and voice across key developer communities including Reddit (r/webdev, r/ecommerce, r/opensource), GitHub, Stack Overflow, Hacker News, and Dev.to — engaging authentically rather than purely promotionally. • Build and nurture relationships with developers, indie hackers, and technical founders who are building on or evaluating Shippo’s API. • Identify, cultivate, and activate developer champions and power users who can become organic advocates for Shippo within their communities. • Monitor developer forums, communities, and social channels for conversations about Shippo, shipping APIs, and e-commerce integrations — engaging helpfully and surfacing product feedback internally. • Partner with Product and Engineering to ensure Shippo’s developer documentation, API references, quickstart guides, and code samples are a genuine growth driver — not just a support tool. • Own developer-facing content strategy: tutorials, integration guides, use-case walkthroughs, and "how to ship with Shippo API" content that shortens time-to-first-call. • Align marketing programs with in-product moments, lifecycle stages, and usage signals across the self-serve motion to improve activation, onboarding completion, and feature adoption. • Identify documentation gaps and content opportunities by tracking where developers get stuck, what questions come up repeatedly in support channels, and what competitors do better. • Develop and execute a content plan targeting developers across owned and earned channels: technical blog posts, code-first tutorials, demo repositories, video walkthroughs, and developer newsletters. • Establish Shippo as a credible voice in the shipping and logistics API space through thought leadership that solves real developer problems — carrier rate shopping, label generation, multi-carrier integrations, and beyond. • Identify the right developer conferences, podcasts, newsletters, and publications where Shippo should have a presence, and build a scalable strategy for showing up in those places. • Track where developers discover new tools and APIs (ProductHunt, HackerNews, newsletters like TLDR, podcasts, YouTube) and build programs to seed Shippo’s visibility in those channels. • Design, manage, and execute hackathons — both standalone Shippo-hosted events and participation in major developer hackathons like DeveloperWeek — from challenge design through prize fulfillment. • Identify and manage Shippo’s presence at developer conferences and meetups (API World, DeveloperWeek, local hackathons), including sponsorships, speaking opportunities, and on-the-ground activation. • Measure the downstream impact of developer events on self-serve signups, API activations, and community growth — continuously refining the event strategy based on ROI. • Serve as the internal voice of the developer community — bringing structured feedback from forums, support tickets, and direct conversations to Product, Engineering, and GTM leadership. • Collaborate with the Product Marketing team to align developer messaging with broader GTM positioning across the Shippo platform. • Work with Demand Generation and Growth Marketing to ensure developer-specific campaigns and nurture flows are accurate, resonant, and properly sequenced. • Define and own the KPIs for developer marketing: API signups, documentation engagement, self-serve activation rates, developer community growth, and event-attributed pipeline.

🎯 Requirements

• 4–7 years of marketing experience with at least 2–3 years focused specifically on developer audiences, developer relations, or technical community building. • Deep familiarity with the channels, forums, and communities where developers discover tools, share knowledge, and make adoption decisions — you are a participant in these communities, not just an observer. • Experience creating technical content for developer audiences: API tutorials, code samples, integration guides, technical blog posts, or developer documentation. • Hands-on experience planning and running hackathons — from challenge design and judging criteria to logistics, prizes, and community follow-up. • Comfort with APIs and developer tooling at a conceptual and hands-on level — you can read API documentation, run a cURL command, and understand what makes a developer experience good or bad. • You don’t need to be a full-stack engineer, but you need to think like one. • Understanding of product-led growth (PLG) and self-serve go-to-market motions, and how marketing programs can support activation and expansion within a developer-first funnel. • Experience with developer-focused marketing at an API platform, SaaS, or infrastructure company (shipping, logistics, e-commerce, or fintech experience a strong plus). • Strong written communication skills — you can write clearly for a technical audience without being condescending, and for a non-technical audience without being vague. • Data-driven mindset with the ability to define success metrics, track performance, and iterate on programs based on what’s working. • Bonus Experience with developer newsletters, open source community building, SDK/library maintenance, or previous participation as a developer advocate.

🏖️ Benefits

• Healthcare coverage for medical, dental, and vision (90% covered by the company, incl. dependents). • Pets coverage is also available! • Take-as-much-as-you-need vacation policy & flexible working hours • One week-long company wide winter slow down • 3 Volunteer Days Off (VTOs) • WFH stipend to set up your home office • Charity donation match up to $100 • Dedicated programs, coaching, tools, and resources for your professional and career growth as well as an individual learning stipend for your personal and focused growth • Fun team in person time through our Shippos Everywhere program which includes regular team and company off-sites throughout the year as well as local Shippos gatherings.