Director, Product Marketing, AI Solutions

Job not on LinkedIn

🔥 2 minutes ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🔴 Lead

🎁 Product Marketing

🇬🇧 UK Skilled Worker Visa Sponsor

This company has sponsored UK Skilled Worker visas in the past.

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Sophos

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1985

💼 Consulting

🏥 Healthcare

🏭 Manufacturing

💰 Post-IPO Equity on 2021-08

Consulting • Healthcare • Manufacturing

Sophos is a leading cybersecurity company that specializes in protecting businesses against advanced cyber threats. The company offers a comprehensive suite of security solutions, including endpoint protection, managed detection and response (MDR), network security, and cloud security. With a prevention-first approach, Sophos aims to stop ransomware and other cyber threats before they cause harm. Sophos provides services such as threat research, security training, and operational support to ensure robust defense against cyberattacks. Their solutions cater to various industries including finance, healthcare, government, manufacturing, and retail. The Sophos Central platform delivers centralized security management, integrating seamlessly with existing IT infrastructure to enhance security posture.

📋 Description

• Lead go-to-market strategy, positioning, and messaging for Sophos’ AI security portfolio and emerging categories • Own positioning and messaging for Sophos’ AI solutions portfolio • Build the category narrative around AI-native cybersecurity defense • Guide AI-related messaging across the broader Sophos portfolio • Translate technical capabilities into differentiated, channel-ready stories • Develop messaging frameworks, value propositions, competitive positioning, and proof points • Lead end-to-end go-to-market planning for new AI solutions and category launches • Partner with Product Management on launch scope, sequencing, and tiering • Build launch assets including pitch decks, solution briefs, web copy, video scripts, demo narratives, FAQs, battlecards, and partner playbooks • Drive cross-functional execution with Brand, Digital, Channel Marketing, Sales Enablement, PR, and Events • Equip MSPs, MSSPs, resellers, and VARs to sell and operationalize Sophos’ AI solutions • Build enablement programs with Sales Enablement and Channel Marketing • Author talk tracks, objection handling, and competitive positioning • Maintain a point of view on the AI cybersecurity market and competitive landscape • Track competitor claims and product launches • Brief analyst research organizations including Gartner, IDC, and Omdia • Build feedback loops with customers, partners, and field teams • Develop customer and partner evidence such as case studies, quotes, references, and outcome data • Work as an individual contributor within Sophos Product Marketing, collaborating across product management, Sophos X-Ops research, sales enablement, demand generation, and channel marketing

🎯 Requirements

• AI-native daily workflow fluency across frontier tools for research, competitive analysis, drafting, and synthesis • 7+ years in roles combining technical depth and market-facing communication, such as product marketing, product management, developer relations, founding or building AI products, or similar • Proven track record bringing new products or categories to market • Ability to translate deep technical capability into clear, differentiated stories for buyers, partners, and the field • Ability to build launch assets including pitch decks, solution briefs, web copy, competitive battlecards, and enablement playbooks • Fluency in a channel-led model, or ability to learn one quickly, involving MSPs, MSSPs, resellers, and distributors • Ability to automate repetitive work using lightweight tools, prompts, and workflows • Hands-on competitive research experience involving trials, demos, documentation, release notes, and pricing and packaging pages • Track record turning competitive findings into positioning, battlecards, and objection handling • Strong writing and communication skills for briefing analysts, enabling sellers, and presenting to senior stakeholders • Ability to operate in ambiguity and on short timelines • Willingness to travel occasionally • Legal authorization to work in the jurisdiction where the position is posted without employer sponsorship • Preferred: direct experience marketing or building AI products or working at an AI-native company • Preferred: direct experience with AI security, MDR, XDR, SIEM, or other cybersecurity solutions • Preferred: working knowledge of the AI threat landscape • Preferred: established relationships with Gartner, IDC, or Omdia and experience shaping category definition

🏖️ Benefits

• Remote-first working model • Employee-led diversity and inclusion networks • Annual charity and fundraising initiatives • Volunteer days • Global employee sustainability initiatives • Global fitness and trivia competitions • Global wellbeing days • Monthly wellbeing webinars and training • Recruitment and selection process adjustments for applicants who need them