Founding Product Marketer

🕒 September 4

🏄 California – Remote

🏄 California – Remote

💵 $124.6k - $220k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🎁 Product Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Sparrow

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

👥 HR Tech

☁️ SaaS

🤝 B2B

💰 $35M Series B - Sparrow on 2025-07

HR Tech • SaaS • B2B

Sparrow is a B2B HR technology company providing an end-to-end employee leave management platform and high-touch service. Its SaaS automates federal, state, and local leave compliance, payroll calculations, filings and notices, reporting, and payroll reconciliation while integrating with HRIS, payroll systems, insurance carriers and even state agencies. Sparrow combines automated software with dedicated leave specialists to support HR/People teams and employees, offers enterprise-ready security and multinational support (U. S. and Canada), and emphasizes cost savings, compliance, and a streamlined employee experience.

📋 Description

• Partner with Marketing, Product, Revenue Enablement, Sales, and Account Management leadership on Product Marketing initiatives • Own the core narrative, value propositions, messaging framework, and website copy • Partner with Revenue Enablement on positioning and messaging strategy • Plan and execute product and feature launches • Coordinate launch messaging, timing, and cross-functional rollout • Conduct market and buyer research, including win/loss analysis and customer interviews • Refine the ideal customer profile as the target market expands • Track competitors and build competitive battlecards • Equip Revenue Enablement with market intelligence and data • Build processes and materials to strengthen Sparrow’s market positioning

🎯 Requirements

• 7+ years of product marketing experience • Experience in SaaS markets selling B2B • Track record of successful product launches and messaging that captures mindshare • Highly self-directed and adaptable • Ability to work in a fast-paced, changing environment with high-performance expectations • Ability to build a world-class sales training playbook and program • Ability to create effective written and visual teaching materials that simplify complex problems • Outstanding verbal and written communication skills • Clear, empathetic communication and ability to build rapport with sales professionals • Ability to communicate effectively through email, chat, and phone • Legally authorized to work in the United States • Must be physically working from within the United States

🏖️ Benefits

• Full-time salaried position • Mission-driven work supporting People teams and employees • Remote work • Diverse, highly talented, and supportive team • Equal employment opportunity