Vice President, Marketing

Job not on LinkedIn

🕒 June 1

🌵 Arizona – Remote

🌵 Arizona – Remote

⏰ Full Time

🔴 Lead

🎡 Marketing

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Story Cannabis

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2021

👥 B2C

🛍️ eCommerce

🛒 Retail

B2C • eCommerce • Retail

Story Cannabis is a cannabis retail company operating licensed dispensaries across various states, including Maryland, Ohio, Arizona, and New Jersey. They focus on providing a variety of premium cannabis products, including high-quality flower and edibles, and they emphasize customer loyalty through exclusive deals and membership benefits. With a commitment to quality and customer experience, Story Cannabis aims to create a welcoming environment for both new and seasoned cannabis users.

📋 Description

• Create, implement, and monitor marketing strategies to improve brand awareness for the Story Corporate brand and Story’s house of brands. • Develop cohesive marketing plans that support business initiatives while ensuring the brand has a focused, holistic message across marketing channels while increasing brand awareness and overall revenue. • Lead the creation of brand marketing content/collateral that promotes a consistent voice across our retail and wholesale business. • Oversee and improve marketing campaigns, such as social media and email campaigns • Manage national marketing budget, ensuring initiatives are appropriately measured and reported on. • Oversee resource allocation and management within the marketing team. • Build relationships with stakeholders and the media to implement public relations strategies. • Report on market trends, conduct competitive analysis, and data findings to understand our customer base to support our marketing strategy. • Provide executive leadership with regular reporting to demonstrate performance against established KPI’s. • Manage and develop a team who will execute across brand, retail, product, social/digital, PR, events, and partnerships.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or related field. • 15+ years of experience, with previous position(s) in a marketing leadership role. • Proven leader and creative thinker with a track record of translating thinking into action plans and output. • The ability to translate marketing data and insights into actionable strategies and go-to-market plans that produce meaningful business impacts. • Experience managing complex projects and programs that requires strong leadership to align multiple teams and stakeholders. • Ability to flex between high-level strategic thinking and tactical project management. • Strong financial planning and budgeting experience. • Leadership and people management skills with the ability to successfully inspire, lead and scale teams. • The ability to travel to our corporate office and other markets as needed.

🏖️ Benefits

• Paid time off (PTO) including 8 paid holidays per year* • Medical, Dental, and Vision Insurance* • 401k retirement savings plan* • Company paid Short-Term & Long-Term disability* • Company paid Life Insurance* • Employee Assistance Program (EAP) • Employee referral program • Commuter benefits* • Product discounts • Additional compensation incentives (tips, bonuses, etc.)