Vice President of Marketing

🕒 May 29

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Impiricus

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

⚕️ Healthcare Insurance

💳 Fintech

🤖 Artificial Intelligence

💰 $3M Seed Round on 2022-04

Healthcare Insurance • Fintech • Artificial Intelligence

Impiricus is a next-generation, proprietary HCP engagement platform designed to facilitate communication between healthcare providers (HCPs) and the pharmaceutical industry. Founded by physicians, it addresses diminishing access to HCPs by providing relevant industry news and resources directly at their fingertips. With a robust API-centric framework, the platform enables partners to track engagement, analyze data, and deliver high-value content efficiently.

📋 Description

• Define and evolve the DocUpdate brand as the company scales • Build a culturally relevant healthcare brand clinicians genuinely want to be associated with • Shape messaging across every touchpoint while preserving trust and clinical credibility • Ensure the brand consistently reflects our physician-first identity and voice • Translate complex healthcare workflows into clear, compelling storytelling • Build a strong physician founder brand and turn us into one of the most influential physician-founder voices in healthcare • Develop high-impact thought leadership strategy across social channels (Instagram, YouTube, LinkedIn, X, Reddit), podcasts, press, speaking engagements, and video • Create a scalable content engine around founder insights, physician advocacy, innovation, and access to care • Help position DocUpdate as the trusted voice connecting clinicians, industry, and patient access • Own clinician acquisition strategy across paid, organic, partnerships, referrals, and lifecycle marketing • Work with team to scale physician acquisition efficiently while maintaining brand quality and trust • Provide ideas for experimentation across channels including Meta, LinkedIn, Google, creator partnerships, podcasts, newsletters, events, and emerging platforms • Support full-funnel growth systems with strong attribution and performance analytics • Drive app downloads, clinician verification, activation, and retention • Expand and strengthen the DocUpdate physician community and advisory network • Create programs that increase engagement, loyalty, referrals, and clinician advocacy • Develop meaningful clinician experiences online and in-person • Build community initiatives that feel premium, valuable, and relationship-driven — not transactional • Help physicians feel connected to each other, not just to the product • Own DocUpdate’s event strategy across conferences, dinners, summits, pop-ups, roundtables, and physician experiences • Create healthcare experiences people genuinely want to attend • Elevate DocUpdate’s physical presence at conferences and industry gatherings • Build experiences that strengthen community, trust, and word-of-mouth growth • Lead content strategy across video, social, editorial, email, podcasts, physician stories, and campaigns • Build highly shareable content clinicians actually engage with • Oversee creative direction and maintain exceptional brand standards • Develop campaigns that feel modern, intelligent, human, and clinically grounded • Create viral product launches and moments that earn attention organically • Recruit and lead a high-performing modern marketing team • Build a culture of creativity, speed, accountability, and taste • Partner closely with product, partnerships, operations, and leadership • Bring structure and prioritization to a fast-moving organization

🎯 Requirements

• 7+ years in marketing, brand, growth, or community leadership • Experience building culturally relevant brands with passionate communities • Proven success leading multi-channel acquisition and growth • Strong background across: • Paid media • Organic social • Influencer strategy • Community building • Lifecycle marketing • Content strategy • Experiential/events • Product launches • Experience scaling consumer, membership, creator-led, or community-driven brands • Exceptional communication and storytelling instincts • Strong creative judgment and brand taste • Analytical enough to understand performance metrics without becoming purely performance-driven.

🏖️ Benefits

• Medical, dental, and vision coverage for you and your dependents + on-demand healthcare concierge • Pre-tax savings options for healthcare and dependent care, with monthly employer contributions to HSA (if enrolled in a high-deductible plan) • 100% paid short- and long-term disability, plus life and AD&D insurance • Take the time you need with a flexible vacation policy — recharge your batteries your way • Paid parental leave to spend time with your newborn, adopted, or foster child (available after 6 months) • If you’re close to an office, we encourage spending some time in-person to collaborate and connect. If not, remote is always an option. • We’ll ship you the gear you need to create a comfortable workspace at home. • Save for your future with tax advantages (and company match!)