Marketing Manager

🕒 June 25

🏈 Alabama, Arizona, +19 more states – Remote

🏈 Alabama – Remote 🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🦞 Maine – Remote 🎰 Nevada – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌲 Oregon – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote 🔔 Pennsylvania – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ⚔️ Virginia – Remote ☕ Washington – Remote

💵 $120k - $130k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Tapcart

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

🛍️ eCommerce

☁️ SaaS

🛒 Retail

💰 $50M Series B on 2021-06

eCommerce • SaaS • Retail

Tapcart is a powerful platform that enables ecommerce brands, particularly those running on Shopify, to create, manage, and optimize mobile shopping apps. With a focus on delivering personalized and exclusive app experiences, Tapcart allows brands to build apps that enhance customer engagement and drive revenue. Its features include push notifications, native analytics, and developer tools for custom integrations, making it an attractive solution for direct-to-consumer brands seeking a seamless mobile commerce experience.

📋 Description

• Own marketing operations end-to-end: You'll be the primary owner of our HubSpot instance — maintaining workflows, lead scoring, contact management, segmentation, and reporting • Drive conversion rate optimization across the funnel: You'll own CRO across our key marketing surfaces — website, landing pages, email, and paid — running structured A/B tests and using data to identify drop-off points and improve them • Bring product marketing rigor to our GTM motion: You'll support new product launches with messaging frameworks, positioning documents, sales enablement assets, and competitive intelligence • Build and run customer marketing programs: You'll own lifecycle communications for our existing customers — onboarding sequences, expansion campaigns, and retention programs • Serve as the team's operational backbone: You'll own the marketing calendar, project tracking, and cross-functional coordination that keeps the team moving • Use AI to accelerate your output: You'll leverage AI tools to move faster — automating repetitive tasks, improving workflow efficiency

🎯 Requirements

• 5+ years of experience in marketing operations and related fields • Strong HubSpot proficiency — you can build workflows, pull segmented reports, troubleshoot attribution, and maintain list hygiene without supervision • Experience in running CRO experiments — A/B tests, multivariate tests, or iterative page-level optimizations • Ability to distill complex product capabilities into clear, compelling messaging • Strong operational mindset and tech acumen — like building systems and creating structure where it's missing • Strong written communication across various contexts • Comfortable pulling and interpreting funnel data, building performance dashboards, and sharing insights • Collaborate with Sales, Rev Ops, Product, and Customer Success teams

🏖️ Benefits

• 401(k) plan and equity grants for all full-time employees — because we grow together • Competitive compensation with room to grow • Affordable, high-quality medical, dental, and vision coverage • Mental health support via Headspace and Talkspace, ensuring your whole self is supported • Flexible PTO policy — take the time you need to rest and recharge • 11 paid company holidays • Work remotely • One-time home office setup stipend to get you started • Recurring merchant shopping stipend so you can experience the magic of Tapcart like our customers do