Account-Based Marketing Manager

🔥 18 minutes ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

🇬🇧 UK Skilled Worker Visa Sponsor

This company has sponsored UK Skilled Worker visas in the past.

👻 Ghost score 10%

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Thales

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1893

🎖️ Defense

📦 Logistics

💼 Consulting

Defense • Logistics • Consulting

Thales is a global technology leader specializing in advanced aerospace, defense, and security solutions. The company develops innovative systems that integrate cutting-edge AI technologies to provide trusted services and products across various industries, including secure data communication and smart transportation. Thales is committed to sustainability and corporate responsibility, ensuring digital ethics and diversity within its workforce while pushing the boundaries of technology for a safer and more connected world.

📋 Description

• Develop, execute and measure integrated account-based marketing plans to generate pipeline • Identify ideal customer profiles and buyer personas for target account selection • Create and deliver marketing programs and campaigns for priority accounts and key regional segments • Support sales teams with sales-driven marketing activities • Partner with content teams and third-party agencies to create, localize and adapt content and messaging for 1-to-1, 1-to-few and 1-to-many initiatives across the buyer funnel • Identify programs and processes supporting customer success, new-logo acquisition, cross-sell and upsell • Lead account intelligence gathering, demand creation and sales enablement for agreed-upon accounts • Align with sales and regional field marketing managers on market trends and go-to-market programs • Support acquisition, growth and retention across target accounts through ABM and demand-generation programs • Track program results and report metrics via Salesforce and Power BI to regional sales and marketing teams • Research and recommend marketing techniques, tactics and innovative approaches for revenue growth • Provide day-to-day execution and longer-term planning • Report to the Global Head of Demand Generation and collaborate with regional field marketing, sales, channel sales, business development, global service provider and corporate marketing teams

🎯 Requirements

• 5-7 years of experience in marketing at a technology-based organization • Demonstrated experience with Salesforce, including navigation, campaign tracking and reporting • Ability to monitor and report on key metrics and pivot market plans based on results • Prior experience developing regional plans to support account-based marketing • Ability to market to a range of B2B buyers using white papers, case studies, webcasts, emails, call downs and direct mail • Experience managing live and virtual events, including tradeshows, roundtables and advisory boards • Experience with Salesforce CRM Lightning and dashboards preferred • ABM and/or intent buying platform experience preferred, such as MPR, Demandbase or TechTarget Priority Engine • Experience in cybersecurity marketing or selling Access Management and/or Encryption products and solutions preferred

🏖️ Benefits

• Private medical insurance • Buying or selling annual leave • Cycle to work schemes • Employee discounts • Paid volunteering day • Stocks and shares • Annual bonus • Employee networks • Wellbeing policies • Inclusive features

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