Regional Visual Merchandising Manager

🕒 April 13

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The INKEY List | B Corp

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

💄 Beauty

🛍️ eCommerce

👥 B2C

💰 Private equity on 2022-03

Beauty • eCommerce • B2C

The INKEY List | B Corp is a consumer skincare brand and certified B Corporation that formulates and sells affordable, clinically-informed skincare products directly to customers through its online store and retail partners. Its product range includes serums, cleansers, moisturizers and targeted treatments marketed as dermatologist-backed, cruelty-free, vegan and recyclable. The brand combines e-commerce, community engagement (rewards, content, reviews) and digital tools such as a personalized Skin Quiz and an AI-powered Acne Analyzer to guide consumers and drive sales.

📋 Description

• Execute global shopper mission frameworks across UK and ROW markets, adapting for local nuance while protecting global intent • Apply shopper psychology to improve navigation, clarity and confidence to purchase • Ensure every VM execution and activation is anchored to a clear shopper mission and conversion objective • Deliver VM across permanent fixtures, temporary placements and market-specific activations and events • Translate global VM guidelines into retailer-ready execution that improves hierarchy, shopability and education • Own execution quality in store and ensure global standards are met consistently • Partner with Trade Marketing as a peer to ensure activations are shopper-led and commercially focused • Work with Creative and the in-house VM Designer to translate brand toolkits into clear, engaging in-store execution • Manage regional VM agencies and production vendors from the approved vendor ecosystem • Use store feedback, performance observation and regional insight to improve execution cycle by cycle • Share regional insights back to the global VM function to evolve playbooks, templates and standards

🎯 Requirements

• 3–5 years’ experience in visual merchandising, retail marketing or shopper marketing • Experience working across multiple markets, retailer formats or international environments • Strong creative judgement combined with commercial thinking and attention to detail • Proven ability to manage agencies and external suppliers and improve output over time • Confident cross-functional partner who can influence and challenge constructively

🏖️ Benefits

• Hybrid working • Private Medical for ALL employees - Vitality Medical scheme • Part of the BCORP organisations • 25 days holiday plus bank holidays • Birthday day off • Cycle to work scheme • Electric Car scheme • Team days • Allowance to use on our wonderful products each month • Dog friendly office