Website Lifecycle Marketing Lead

🔥 10 minutes ago

🌏 Anywhere in the World

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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THE/STUDIO

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2014

📦 Logistics

💼 Consulting

📣 Marketing

💰 $11M Series A - The/Studio on 2018-09

Logistics • Consulting • Marketing

THE/STUDIO is a B2B custom product manufacturing and sourcing platform that helps brands, creators, and retailers design, prototype, and produce custom merchandise with low minimum order quantities. It combines a product catalog and factory marketplace with design support, quoting, sample approval, and production management for items ranging from pins and patches to apparel, packaging, tech accessories, and promotional products. THE/STUDIO serves startups and enterprises by streamlining custom manufacturing and on-demand merchandising from small batches to mass production.

📋 Description

• Own the structure, messaging and conversion of the website and key product pages • Plan and run readable tests and ship changes with design and engineering • Build the customer journey after the first order, including onboarding, reorder triggers, win-back and repeat paths • Own recurring revenue goals together with the Head of Marketing • Define positioning for THE/STUDIO and each product line across customer segments • Maintain a single source of truth for messaging used by the website, ads, sales and AI sales agent • Plan, write and run lifecycle and marketing email communications • Turn sales calls, customer conversations and reviews into copy, page changes and new tests • Measure performance using revenue and CRM data, including conversion rate, repeat revenue and repeat order value • Collaborate directly with the CEO, executive team, design and engineering

🎯 Requirements

• 4+ years in B2B or e-commerce marketing with ownership of website conversion, messaging or lifecycle • Track record of copy and pages built from real customer research, not assumptions • Experience building lifecycle or email programs, with results demonstrable in revenue • Solid A/B testing basics: sample size, a single primary metric, and a minimum effect worth acting on • Ability to own work end to end with little supervision, from strategy to shipped page or flow • Fluent written English • Experience with funnels that mix self-serve and sales-led buying (nice to have) • Hands-on experience with a CRM such as Pipedrive or HubSpot and an email platform (nice to have) • Experience writing prompts or knowledge bases for AI sales or support agents (nice to have) • Background in custom manufacturing, merch or print on demand (nice to have) • Resume/CV must be submitted in English

🏖️ Benefits

• Direct access to leadership, including direct mentorship and a seat at the table • High visibility and opportunity to work directly with the CEO and executive team • Product and strategic influence in a flat-hierarchy environment • High autonomy and minimal red tape • Significant room for personal and professional acceleration • Flexible working timezone/hours • Competitive, outcome-driven compensation packages tailored to the candidate's level of impact • Full-time exclusive independent contractor engagement • Equal opportunity and inclusive, high-performance culture free from discrimination