Head of Marketing Operations – UK, Europe

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Logo of TheyDo - Journey Management

TheyDo - Journey Management

11 - 50 employees

☁️ SaaS

🏢 Enterprise

SaaS • Enterprise

TheyDo is a platform that focuses on journey management to help companies align strategy, planning, and delivery around customer journeys. By leveraging Journey AI, TheyDo enables organizations to map, structure, and manage customer experiences efficiently. Their solution supports the transformation of research into actionable journeys, enabling customer-centric collaboration and productivity improvements. TheyDo's services are designed for enterprises to onboard departments and integrate journey management into everyday operations, enhancing customer experience and business alignment.

📋 Description

• Own the technical infrastructure our marketing motion runs on, from lead prioritization through to attribution. • Partner with PMM and senior marketing managers to build and maintain nurture programs • Partner with marketing managers to build, train and optimize programs that support our events, webinars, demand generation and marketing activities • Build the AI infrastructure that replaces lead scoring • Work with marketing managers on account-based marketing logic for our named enterprise accounts • Maintain marketing attribution as a living system • Build automation to enable the marketing team's efficiency • Build and maintain production automation pipelines • Ship lightweight internal tools and dashboards that give the team self-serve visibility • Ensure our data can be trusted and our automation is accountable. • Drive data governance and ensure the accuracy and integrity of data across all revenue-related systems • Partner with RevOps and Sales to align on goals, metrics, and results • Partner with RevOps and Finance to help build out the marketing revenue and pipeline model • Translate strategy and OKRs into the systems and processes that make them achievable

🎯 Requirements

• Experience in hyper-growth SaaS B2B enterprise marketing operations (€10-€100m ARR) • You're a builder rather than an organizer. • Ability to debug and document your findings, even when new to systems and ambiguity • 5+ years of working with Marketo and also alternative automation systems • Admin-level proficiency in Salesforce • Working knowledge of data warehouses and how to integrate them into marketing systems and decisions • Familiarity with ABM orchestration tools and how they plug into an enterprise motion • Comfortable evaluating and piloting AI agents and automation tools within a martech stack • Working familiarity with our CMS (Storyblok) • Extensive knowledge of Gong and Google Analytics • An empathetic, motivated, and proactive team player eager to fully own the job • Ability to prioritize, multitask, and perform effectively in a dynamic, fast-growing environment • Confidence, motivation to grow, fearlessness to fail, and a relentless drive to enhance processes

🏖️ Benefits

• Competitive compensation and pre-IPO equity • Fully remote working with flexible hours • Health Insurance benefit • Flexible holiday days • Learning and Development budget • Wellbeing budget • Paid parental leave • Home office or co-working support • Company events • Latest tech & tools

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