Digital Acquisition Specialist

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🔥 11 hours ago

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Tomplay

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2014

📚 Education

☁️ SaaS

💰 Funding Round on 2021-04

Education • Music • SaaS

Tomplay is an innovative company that provides interactive sheet music for musicians of all skill levels. With a catalog of over 80,000 arrangements, users can play along with professional recordings across various instruments. The Tomplay app includes features such as automatic scrolling scores, tempo adjustment, and recording capabilities, making practice more engaging and effective. Perfect for learners and educators, Tomplay enhances the musical experience by allowing users to play with orchestral accompaniments or band arrangements.

📋 Description

• Develop, execute, and manage data-driven, conversion-focused paid advertising campaigns across Meta, Apple Search Ads, and other relevant networks • Measure, attribute, and continuously optimize paid acquisition campaigns • Produce, edit, and deliver high-quality video, image, and other ad creatives aligned with brand guidelines • Adapt creatives to diverse target groups, personas, instruments, skill levels, and learning, practicing, and performing goals • Use creators, user-generated content, and AI tools to generate and optimize acquisition creatives • Manage advertising budgets to optimize spend, maximize ROI, and improve performance outcomes • Oversee localization of ads into 10+ languages • Identify, onboard, and manage influencers, content creators, online educators, teachers, and communities • Build long-term partnerships with influencers, teachers, online music schools, instrument instructors, and niche learning networks • Track and analyze influencer and community campaign performance to optimize conversion and ROI • Research keywords and topics and create SEO-optimized content for Tomplay’s website, YouTube, and generative AI platforms • Monitor SEO performance and develop actionable plans to improve rankings and traffic quality • Develop and implement App Store Optimization strategies for the App Store and Google Play • Optimize app keywords, test creatives, and update metadata

🎯 Requirements

• Extensive experience managing performance-driven campaigns across Meta, Apple Search Ads, and Google Ads • Proven track record optimizing ROAS and running successful acquisition and remarketing campaigns • Plays a musical instrument and can read music notation; essential for understanding musicians’ needs and creating relevant content • Ability to independently produce and edit ad copy, videos, images, and other creatives • Strong attention to detail and brand consistency • Familiarity with creators, UGC, and AI tools for cost-efficient creative production is a strong plus • Experience in SEO, including keyword research, content strategy, and performance tracking • Proficiency with Google Analytics, Google Search Console, Looker, Ahrefs, or similar tools • Fluency in English required • Knowledge of additional languages highly desirable • Excellent written and verbal communication skills in English

🏖️ Benefits

• Remote, full-time position • Opportunities for professional growth within the company • Dynamic and collaborative environment in a fast-growing company • Opportunity to help millions of musicians worldwide learn, practice, and perform music better every day