Product Marketing Manager – Growth & Monetisation

🕒 May 6

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Tothemoon

WebsiteLinkedInAll Job Openings

51 - 200 employees

₿ Crypto

🛍️ eCommerce

💳 Fintech

Crypto • eCommerce • Fintech

Tothemoon is the fastest growing crypto exchange in the world, offering a secure and user-friendly platform for buying, trading, and staking various cryptocurrencies. Users can easily deposit and withdraw funds using various payment methods, including debit and credit cards. Tothemoon also provides a card for spending crypto in everyday life and offers services under the supervision of the Lithuanian Financial Crimes Investigation Service.

📋 Description

• Own the core revenue driver: trading commissions generated by Launchpad tokens • Increase trading volume • Build and optimise the core loop: token creation → audience growth → engagement → trading → revenue • Drive acquisition across both sides of the ecosystem: creators (token issuers, content-driven users) participants (traders, followers, communities) • Scale channels: KOLs, affiliates, communities, partnerships, paid and organic • Build growth loops and viral mechanics to support organic expansion • Lead go-to-market strategy for Launchpad and key token launches • Design high-conversion launch mechanics (early access, discovery, social hype, incentives) • Ensure each launch maximises attention, participation, and trading activity • Identify drop-offs and improve conversion across all stages • Turn user engagement into measurable trading behaviour • Define and evolve Launchpad positioning as a content-driven token growth platform • Translate complex mechanics into clear, compelling, high-converting messaging • Ensure consistency across all user touchpoints

🎯 Requirements

• 3+ years in product marketing, growth, or go-to-market roles • Experience in crypto, trading, or fintech • Strong understanding of user behaviour, funnels, and growth mechanics • Ability to combine creativity (campaigns, messaging) with data (metrics, experiments) • Experience with creator ecosystems, marketplaces, or community-driven products is a plus

🏖️ Benefits

• Enjoy up to 28 days of paid holiday • Flexible schedule • Results-focused working environment • Commitment to professional development and career advancement