DTC Analytics & Automations Manager

🕒 May 5

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The Quality Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2021

🛒 Retail

🧘 Wellness

⚽ Sports

Retail • Wellness • Sports

The Quality Group is a company that unites the brands ESN and More Nutrition to provide premium products for health, enjoyment, and performance, emphasizing direct-to-consumer and social commerce. They primarily cater to the fitness and gym community, being the German market leader in sports nutrition with products such as protein powders and supplements. With headquarters in Hamburg, they have over 900 employees and maintain a high-performance culture focused on sports nutrition and healthy eating.

📋 Description

• Build the analytical backbone of DTC at More Nutrition, enabling structured, scalable and data-driven decision-making across all commercial levers. • Move DTC from reactive analysis to proactive performance management, establishing robust frameworks, playbooks and scalable systems. • Leverage automation and AI as key enablers to increase speed, depth and scalability of insights. • Own and evolve DTC performance analysis across traffic, conversion, revenue and customer behavior. • Identify key drivers of growth across promotions, CRO, marketing channels and product portfolio. • Translate complex data into clear, actionable business recommendations. • Analyze and quantify the impact of all channels (e.g. paid, TikTok Shop, organic, TV). • Assess channel interactions, overlaps and incrementality. • Enable better budget allocation and investment decisions. • Support key commercial questions beyond marketing, analyze portfolio performance, evaluate promotion effectiveness, and support market and channel expansion decisions. • Connect creative output to business impact and enable data-driven optimization of content and campaign strategies. • Build scalable reporting and analytics frameworks, reduce dependency on BI, and implement high-impact AI use cases across DTC. • Introduce structured ways of working and ensure analytical work is repeatable, scalable and decision-oriented.

🎯 Requirements

• 5+ years of experience in analytics, data, or performance marketing, ideally within DTC or ecommerce environments • Proven ability to translate data into business impact and decision-making, leveraging modern tools and AI where relevant • Experience working with analytics and data tools (e.g. SQL, Databricks, Tableau, Google Analytics or similar) • Experience with attribution, incrementality and performance analysis across channels • Strong understanding of eCommerce / DTC metrics (conversion, CAC, LTV, retention, etc.) • Strong interest and experience in AI, automation and new technologies, with a hands-on mindset to test and implement new solutions • Experience working with eCommerce platforms (e.g. Shopify), which is a plus • Hands-on, pragmatic and performance-driven mindset • Fluent in English and German.

🏖️ Benefits

• Flexible working hours and remote work options • Attractive employee discounts • Subsidy for the E-gym Wellpass • Workation • Corporate benefits • 28 days vacation/year • and much more